Social Media Manager

upGrad; Bengaluru; On-site; INR 450,000 - 650,000; Full time

Job summary

upGrad in Bengaluru is seeking a creative social content lead who can turn ideas into engaging content across Instagram, LinkedIn and YouTube. You will shoot, edit, and publish reels and short-form videos, and manage monthly content calendars with sharp captions.

You'll spot trends, collaborate with designers and writers, and drive reach and growth by analyzing performance. The role suits hands-on, organised individuals comfortable on camera who can manage multiple deadlines.

Qualifications

• 2+ years of experience managing social media for a brand or agency
• A strong portfolio of reels and social media content
• Strong visual sense and understanding of what works on social
• Good writing and storytelling skills
• Comfortable shooting content on a phone
• Organised, proactive and able to manage multiple deadlines
• Comfortable being on camera is a plus

Responsibilities

• Ideate and create engaging content for Instagram, LinkedIn and YouTube
• Shoot and edit reels, short-form videos and social-first content
• Build and manage monthly content calendars
• Write sharp captions, hooks and social copy
• Spot trends, formats and cultural moments the brand can participate in
• Collaborate with designers, writers and other teams to execute ideas
• Publish content and track reach, engagement and growth
• Support shoots, events and real-time content creation

Skills

Video shooting

Video editing

Content calendar management

Captions and social copy

Trend spotting

Collaboration

Publish and analyze content

Job description

Were looking for someone who doesnt just follow trends but knows how to turn them into great content. You should be creative, social-first and hands-on: someone who can take an idea, shoot it, edit it and bring it to life.

What Youll Do

• Ideate and create engaging content for Instagram, LinkedIn and YouTube
• Shoot and edit reels, short-form videos and social-first content
• Build and manage monthly content calendars
• Write sharp captions, hooks and social copy
• Spot trends, formats and cultural moments the brand can participate in
• Collaborate with designers, writers and other teams to execute ideas
• Publish content and track reach, engagement and growth
• Support shoots, events and real-time content creation .

What We’re Looking For

2+ years of experience managing social media for a brand or agency

A strong portfolio of reels and social media content

Strong visual sense and understanding of what works on social

Good writing and storytelling skills

Comfortable shooting content on a phone

Organised, proactive and able to manage multiple deadlines

Comfortable being on camera is a plus