Junior / Mid-Level SEO Specialist

People XM

Bengaluru

On-site

INR 600,000 - 900,000

Full time

23 hours ago

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Job summary

People XM is seeking a motivated Junior / Mid-Level SEO Specialist to join our digital marketing team in Bangalore. The role focuses on hands-on SEO, keyword research, on-page optimization, technical SEO, and link building to improve organic visibility and leads.

You will collaborate with content writers, web developers, and marketing colleagues to execute campaigns that align with business goals, reporting performance and optimizing strategies based on data.

Qualifications

Bachelor’s degree in a related field and 1–4 years of SEO or digital marketing experience.
Hands-on experience with on-page, off-page and technical SEO techniques.
Ability to conduct keyword research, analyze data, and report performance.

Responsibilities

Execute on-page SEO optimizations across pages, blogs and product pages.
Identify keyword opportunities and perform competitor analysis.
Monitor site performance with GA4 and Google Search Console.
Collaborate with content writers and developers to implement SEO improvements.
Track KPIs and report weekly performance with actionable insights.

Skills

On-page SEO

Off-page SEO

Technical SEO

Keyword research

Google Analytics 4

Google Search Console

Education

Bachelor's Degree in Marketing, Business Administration, Computer Science, Communications, or related field

Tools

SEMrush

Ahrefs

Moz

Ubersuggest

Screaming Frog SEO Spider

Google Tag Manager

Job description

Job Description – Junior / Mid-Level SEO Specialist

Job Title: Junior / Mid-Level SEO Executive / SEO Specialist

Experience: 1–4 Years

Job Location: Bangalore, Karnataka

Employment Type: Full-Time

Department: Digital Marketing / Search Engine Optimization

Qualification: Bachelor's Degree in Marketing, Business Administration, Computer Science, Communications, or related field

Job Summary

We are looking for a motivated, analytical, and results-driven Junior / Mid-Level SEO Specialist to join our digital marketing team. The ideal candidate should have hands‑on experience in Search Engine Optimization (SEO), keyword research, on‑page optimization, technical SEO, link building, and website performance analysis.

The candidate will be responsible for implementing effective SEO strategies to improve website visibility, increase organic traffic, enhance search engine rankings, and generate qualified leads.

The role requires collaboration with content writers, web developers, designers, and marketing teams to execute SEO campaigns aligned with business objectives.

Key Responsibilities

On-Page SEO

Conduct keyword research to identify relevant, high-performing search terms.
Optimize website pages, blogs, landing pages, and product pages for search engines.
Create and optimize meta titles, meta descriptions, headings, and URL structures.
Implement internal linking strategies to improve website navigation and SEO performance.
Optimize content based on search intent, keyword relevance, and user experience.
Identify and resolve duplicate content and keyword cannibalization issues.
Support image optimization, alt text implementation, and structured content formatting.
Collaborate with content teams to develop SEO-friendly articles and website content.

Off-Page SEO

Assist in developing and executing ethical link-building strategies.
Identify relevant backlink opportunities through outreach and digital PR.
Conduct competitor backlink analysis.
Monitor backlink quality and identify potentially harmful links.
Support brand visibility through relevant external content placements.
Track off-page SEO performance and domain authority indicators.

Technical SEO

Conduct regular website SEO audits.
Identify and report crawl errors, broken links, redirects, and indexing issues.
Monitor website performance using Google Search Console.
Support optimization of Core Web Vitals and page loading speed.
Assist with XML sitemaps, robots.txt, canonical tags, and structured data.
Collaborate with developers to resolve technical SEO issues.
Ensure website pages are mobile-friendly and accessible to search engines.
Monitor search engine indexing and website crawlability.

SEO Analytics & Reporting

Track organic traffic, keyword rankings, impressions, and click-through rates.
Analyze website performance using Google Analytics 4 (GA4).
Prepare weekly and monthly SEO performance reports.
Monitor competitor rankings and identify new optimization opportunities.
Evaluate landing page performance and organic conversions.
Recommend SEO improvements based on performance data.
Track SEO campaign progress against defined business goals.

Required Skills

Good understanding of on-page, off-page, and technical SEO.
Experience conducting keyword research and competitor analysis.
Knowledge of Google Search Console and Google Analytics 4.
Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or Ubersuggest.
Understanding of meta tags, heading structures, internal linking, and URL optimization.
Basic knowledge of HTML and CSS.
Familiarity with website crawling and indexing concepts.
Understanding of backlink analysis and ethical link-building techniques.
Ability to optimize blogs, landing pages, and website content.
Strong analytical and problem-solving abilities.
Good written and verbal communication skills.
Ability to manage multiple SEO tasks and meet deadlines.

Preferred Skills

Experience with WordPress or other content management systems.
Familiarity with Screaming Frog SEO Spider.
Knowledge of Google Tag Manager.
Understanding of Core Web Vitals and website performance optimization.
Basic knowledge of JavaScript SEO.
Experience implementing structured data and schema markup.
Familiarity with local SEO and Google Business Profile.
Understanding of SEO content strategy and topical authority.
Knowledge of conversion rate optimization (CRO).
Familiarity with Looker Studio and SEO dashboard reporting.
Awareness of AI-powered search experiences and evolving search engine practices.
Experience in B2B, SaaS, IT services, or technology-related SEO campaigns.

Eligibility Criteria

Bachelor's degree in Marketing, Business Administration, Computer Science, Communications, or related discipline.
1–4 years of relevant experience in SEO or digital marketing.
Practical understanding of SEO techniques and search engine ranking factors.
Experience using Google Search Console and Google Analytics.
Ability to conduct keyword research and website SEO audits.
Good understanding of SEO content optimization.
Strong analytical and reporting skills.
Ability to work independently and collaborate with cross-functional teams.
Relevant SEO or digital marketing certifications are an added advantage.

Roles & Expectations