Junior Creative Strategist

Lyxel&Flamingo (L&F); Gurugram District; On-site; INR 300,000 - 420,000; Full time

Job summary

Lyxel&Flamingo (L&F) is seeking a Junior Copywriter to join our creative team in crafting social-first concepts, sharp captions, and influencer-led storytelling. You’ll write hooks for Reels and captions for Instagram, collaborating with strategists, designers, and creators to bring campaigns to life.

You’ll grow your skills through mentorship, quick-turn copy, and exposure to a variety of brands across digital channels in a fast-paced agency environment.

Qualifications

• 1–3 years of copywriting or content writing experience in a digital agency, advertising firm, or influencer marketing environment.
• A portfolio that demonstrates ability to write short-form social-first content.
• A strong sense of storytelling and brand communication for digital/social platforms.
• Ability to understand a brand’s voice and apply it across different copy types.

Responsibilities

• Creative Support: assist strategy and creative teams in developing campaign narratives.
• Content Ideation: contribute platform-specific concepts for Instagram, YouTube, and emerging channels.
• Copywriting: write influencer scripts, captions, hooks, and headlines in alignment with brand tone.
• Deck Creation: help build client-facing decks communicating campaign ideas clearly.
• Trendspotting: stay informed on digital trends, memes, and evolving formats.
• Cross-functional Collaboration: work with creators, designers, editors, and partners for campaigns.
• Learning & Development: take feedback, ask questions, and grow skills via mentorship.

Skills

Copywriting

Content writing

Storytelling

Brand voice

Time management

Tools

Google Slides

PowerPoint

Job description

We’re looking for a Junior Copywriter who’s excited to bring fresh thinking and creative energy to our campaigns. In this role, you’ll play a hands‑on part in developing social‑first ideas, writing sharp copy, and supporting influencer‑led storytelling. Whether it’s crafting hooks for Reels or writing crisp captions for Instagram, you’ll work alongside a seasoned creative team to help bring campaigns to life. You’ll also have opportunities to grow your strategic thinking and copywriting skills through close collaboration with strategists, designers, and creators.

Key Responsibilities

• Creative Support: Assist the strategy and creative teams in developing campaign narratives, influencer storylines, and innovative content ideas.
• Content Ideation: Contribute thumb‑stopping, platform‑specific content concepts across Instagram, YouTube, and emerging digital channels.
• Copywriting: Write compelling influencer scripts, captions, hooks, and headlines that align with diverse brand tones and messaging.
• Deck Creation: Support the team in building clear, visually engaging client‑facing decks that communicate campaign ideas effectively.
• Trendspotting: Stay actively informed on digital trends, meme culture, and evolving content formats to help keep ideas fresh and relevant.
• Cross‑functional Collaboration: Work closely with content creators, designers, video editors, and influencer partners to ensure smooth execution of campaigns.
• Learning & Development: Take feedback constructively, ask questions proactively, and grow your skills through mentorship from senior creatives.

What We’re Looking For

• 1–3 years of copywriting or content writing experience in a digital agency, advertising firm, or influencer marketing environment.
• A portfolio that demonstrates an ability to write short‑form, social‑first content (personal or freelance projects are welcome).
• A strong sense of storytelling, curiosity for brand communication, and a feel for what works on digital and social platforms.
• Ability to quickly understand a brand’s voice and tone, and apply it across different types of copy—from casual captions to sharp video scripts.
• Proficiency in basic tools like Google Slides and/or PowerPoint to help build or contribute to client presentations.
• A self‑starter mindset with strong attention to detail, time management, and the ability to juggle multiple projects and timelines.
• Passion for pop culture, digital creators, memes, and emerging internet formats.

Good to Have

• Experience scripting short‑form video content like Instagram Reels, YouTube Shorts, or branded video collaborations.
• Familiarity with influencer campaign workflows, from creative briefing to post‑production.
• Awareness of Gen Z behavior online, regional content styles, and internet subcultures that shape modern storytelling.