Creative Manager

Humour Me Pvt. Ltd.; Delhi; On-site; INR 1,300,000 - 1,800,000; Full time

Job summary

Humour Me Pvt. Ltd. in Delhi seeks a Creative Manager – Copy to lead social-first content at scale.

You will own daily content output, sharpen messaging, and drive performance across Instagram and YouTube. You are a writer of today who understands modern content consumption and builds systems for scalable outcomes. 4–5 years in digital-first agencies is preferred; you will be accountable for outcomes, not just output, and collaborate with production and design teams to ensure on-brand,

Qualifications

• 4–5 years of experience in digital-first agencies, content studios, or social-led teams.
• Proven experience writing high-performing social content at scale.
• Strong understanding of Instagram and YouTube content ecosystems.
• Comfortable working in fast-paced, high-output environments.

Responsibilities

• Writes platform-native copy across reels, shorts, carousels, captions, scripts, and campaigns.
• Thinks in hooks, pacing, and payoff—writes for retention, not just cleverness.
• Understands how language, tone, and structure influence watch time and engagement.
• Maintains brand voice consistency while adapting to evolving formats.
• Obsesses over performance metrics—AWT, shares, saves, retention, engagement.
• Uses performance data to refine hooks, formats, and narratives.
• Works with Analytics and Strategy teams to translate insights into writing.
• Writes with platform behaviour in mind (Instagram and YouTube).
• Manages high-volume content output without quality loss.
• Owns timelines, revisions, and delivery for assigned brands or creators.
• Protects brand tone, messaging, and positioning across all content.

Skills

Social copywriting

Content strategy

Performance optimization

Brand voice

Job description

We’re looking for a Creative Manager – Copy who lives and breathes social. Someone who understands how content travels, why people stop scrolling, and how writing directly impacts AWT, shares, saves, and brand recall.

This is not a pure ideation role. It’s an ops + strategy heavy position- owning daily content output, ensuring consistency, and driving results at scale. You’ll make sure content is sharp, on-brand, and high-performing.

Content Ideation & Writing

• Writes platform-native copy across reels, shorts, carousels, captions, scripts, and campaigns.
• Thinks in hooks, pacing, and payoff—writes for retention, not just cleverness.
• Understands how language, tone, and structure influence watch time and engagement.
• Maintains brand voice consistency while adapting to evolving content formats.

Strategy & Performance Thinking

• Obsesses over performance metrics- AWT, shares, saves, retention, engagement.
• Uses performance data to refine hooks, formats, and narrative structures.
• Works with Analytics and Strategy teams to translate insights into better writing.
• Writes with platform behaviour in mind (Instagram and YouTube).

Content Operations & Scale

• Manages high-volume content output without compromising quality or clarity.
• Ensures messaging consistency across daily content, series, and campaigns.
• Works closely with production and design to execute content efficiently.
• Owns timelines, revisions, and delivery for assigned brands or creators.

Brand Thinking & Ownership

• Takes end-to-end ownership of content outcomes- not just copy delivery.
• Protects brand tone, messaging, and positioning across all content.
• Proactively flags gaps, opportunities, and inconsistencies.

Your Experience

• 4–5 years of experience in digital-first agencies, content studios, or social-led teams.
• Proven experience writing high-performing social content at scale.
• Strong understanding of Instagram and YouTube content ecosystems.
• Comfortable working in fast-paced, high-output environments.

Must-Have Mindset

• A writer of today who understands modern content consumption patterns.
• Lives and breathes social content.
• Outcome-focused and accountable for performance, not just output.
• Diligent about quality, consistency, and follow-through.
• Enjoys building systems and processes that help content scale.