Junior Creative Strategist

Lyxel&Flamingo (L&F); Gurugram District; Presencial; INR 300 000 - 450 000; Tempo integral

Resumo da oferta

Lyxel&Flamingo (L&F) in Gurugram is seeking a Junior Copywriter to join our campaigns with fresh ideas and energetic writing for social-first content. You’ll craft hooks for Reels, write captions for Instagram, and partner with strategists, designers, and creators to bring campaigns to life.

You’ll grow your strategic thinking and copywriting skills through close collaboration and hands-on practice, while contributing to influencer-led storytelling and dynamic content across platforms.

Qualificações

• 1–3 years of copywriting or content writing in a digital agency, ad firm, or influencer marketing environment.
• Portfolio showing short-form, social-first content (personal or freelance work welcome).
• Strong storytelling and curiosity for brand communication.
• Ability to adapt the brand voice across casual captions to video scripts.
• Proficiency with Google Slides/PowerPoint for client presentations.
• Self-starter with high attention to detail, time management, and juggling multiple projects.
• Passion for pop culture, digital creators, memes, and newer internet formats.

Responsabilidades

• Creative Support: assist strategy and creative teams in developing campaign narratives and influencer storylines.
• Content Ideation: generate platform-specific concepts for Instagram, YouTube, and emerging channels.
• Copywriting: craft influencer scripts, captions, hooks, and headlines in line with brand tone.
• Deck Creation: help build clear, visually engaging client decks communicating ideas.
• Trendspotting: stay informed on digital trends to keep ideas fresh and relevant.
• Cross-functional Collaboration: work with creators, designers, editors, and partners to execute campaigns.
• Learning & Development: grow skills through mentorship from senior creatives.

Conhecimentos

Copywriting

Content ideation

Social media

Team collaboration

Time management

Attention to detail

Trend spotting

Ferramentas

Google Slides

PowerPoint

Descrição da oferta de emprego

We’re looking for a Junior Copywriter who’s excited to bring fresh thinking and creative energy to our campaigns. In this role, you’ll play a hands‑on part in developing social‑first ideas, writing sharp copy, and supporting influencer‑led storytelling. Whether it’s crafting hooks for Reels or writing crisp captions for Instagram, you’ll work alongside a seasoned creative team to help bring campaigns to life. You’ll also have opportunities to grow your strategic thinking and copywriting skills through close collaboration with strategists, designers, and creators.

Key Responsibilities-

• Creative Support: Assist the strategy and creative teams in developing campaign narratives, influencer storylines, and innovative content ideas.
• Content Ideation: Contribute thumb‑stopping, platform‑specific content concepts across Instagram, YouTube, and emerging digital channels.
• Copywriting: Write compelling influencer scripts, captions, hooks, and headlines that align with diverse brand tones and messaging.
• Deck Creation: Support the team in building clear, visually engaging client‑facing decks that communicate campaign ideas effectively.
• Trendspotting: Stay actively informed on digital trends, meme culture, and evolving content formats to help keep ideas fresh and relevant.
• Cross‑functional Collaboration: Work closely with content creators, designers, video editors, and influencer partners to ensure smooth execution of campaigns.
• Learning & Development: Take feedback constructively, ask questions proactively, and grow your skills through mentorship from senior creatives.

What We’re Looking For-

• 1–3 years of copywriting or content writing experience in a digital agency, advertising firm, or influencer marketing environment.
• A portfolio that demonstrates an ability to write short‑form, social‑first content (personal or freelance projects are welcome).
• A strong sense of storytelling, curiosity for brand communication, and a feel for what works on digital and social platforms.
• Ability to quickly understand a brand’s voice and tone, and apply it across different types of copy—from casual captions to sharp video scripts.
• Proficiency in basic tools like Google Slides and/or PowerPoint to help build or contribute to client presentations.
• A self‑starter mindset with strong attention to detail, time management, and the ability to juggle multiple projects and timelines.
• Passion for pop culture, digital creators, memes, and emerging internet formats.

Good to Have-

• Experience scripting short‑form video content like Instagram Reels, YouTube Shorts, or branded video collaborations.
• Familiarity with influencer campaign workflows, from creative briefing to post‑production.
• Awareness of Gen Z behavior online, regional content styles, and internet subcultures that shape modern storytelling.