Copywriter - Social Media

Mush; Dadri; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Mush is seeking a Copywriter – Social Media to join its Noida-based in-house creative team. You will craft platform-native, brand-aligned copy across multiple industries, collaborating with designers, strategists, and account managers to steer content direction and storytelling frameworks.

You will lead junior writers, stay ahead of social trends, and leverage AI tools to accelerate ideation while maintaining a strong voice across campaigns.

Qualifications

• 3+ years of relevant experience (excluding internships).
• Active on Instagram, YouTube, LinkedIn, and other platforms with trend awareness.
• Experience managing or writing for multiple social media accounts/clients.
• Familiarity with AI tools (GPT, Claude, etc.) to generate drafts and prompts.
• Ability to adapt writing styles across diverse industries.

Responsibilities

• Develop hooks, scripts, captions, storytelling formats, and content frameworks for social platforms.
• Write high-performing, trend-first copy for Instagram, LinkedIn, YouTube, ads, and campaigns.
• Collaborate with design and strategy teams to ensure cohesive content.
• Lead content direction and guide junior writers to align with brand goals.

Skills

Copywriting

Social media content

Trend research

Editing

AI-assisted writing

Tools

Notion

Google Workspace

Zoho

Job description

We’re looking for a Copywriter – Social Media, to join our in-house creative team at our Noida office. In this role, you’ll be responsible for crafting high-impact, platform-native, and brand-aligned copy across multiple industries and digital channels.

You’ll work closely with designers, strategists, and account managers to lead content direction, build storytellingframeworks, and guide junior writers in creating content that performs.

This role requires someone who is deeply immersed in social media culture, understands content trends, and can bring strategic thinking to creative writing.

If you can turn insights into ideas and ideas into viral, polished copy; this role is for you.

Mandatory Requirements and Skills

• 3+ years of relevant experience excluding internships
• Must be highly active on Instagram, YouTube, LinkedIn, and other platforms, with strong awareness of trends.
• Experience managing or writing for at least 4 social media accounts/clients
• Strong familiarity with AI tools (GPT, Claude, etc.) to generate drafts, ideate, and train prompts for better outputs
• Ability to adapt writing styles across industries like manufacturing, F&B, D2C, corporate, and more
• Proven ability to lead content direction and add strategic value to campaigns

Key Responsibilities-

Content Strategy and Creation

• Write high-performing, trend-first copy for Instagram, LinkedIn, YouTube, ads, and campaigns.
• Develop hooks, scripts, captions, storytelling formats, campaign lines, and content frameworks.
• Collaborate with design and strategy teams to craft cohesive, high-impact content..
• Ensure content aligns with platform trends, brand guidelines, and campaign objectives.

Trend Research and Ideation

• Stay updated with daily social media trends, formats, transitions, hashtags, and conversations.
• Lead ideation for reels, campaign content, storytelling angles, and brand narratives.
• Use AI tools to accelerate content development, refine ideas, and maintain consistency.

Editing and Quality Control

• Review and refine copy to maintain top-tier editorial and creative standards.
• Ensure consistency across brands while maintaining distinct voices.
• Manage multiple client deliverables with high accuracy and tight turnaround times.

What We’re Looking For-

Core Skills

• Excellent writing skills with a strong sense of digital tone, wit, and cultural relevance.
• Ability to craft social-media-first content that grabs attention within seconds.
• Strong conceptual thinking and an understanding of what works on Instagram, LinkedIn, and YouTube.
• Effective use of AI tools to speed up ideation and create optimized copy.
• Ability to work across multiple brands and industries without losing momentum.

Knowledge Base

• Deep familiarity with social media trends, meme culture, formats, and platform behavior.
• Understanding of brand guidelines, marketing basics, and visual communication.
• Experience in creative agencies or social-driven content teams.
• Comfort with tools like Notion, Google Workspace, Zoho, and prompt-based AI workflows.