Copywriter

Team pumpkin; Bengaluru; On-site; INR 450,000 - 650,000; Full time

Job summary

Team pumpkin is seeking a talented Content Writer / Copywriter to join our dynamic team in Bengaluru. You will craft engaging content for social media, websites, blogs, and campaigns, with a focus on Gen Z audiences.

This role blends storytelling with data-driven insight, collaboration with designers and campaign managers, and ongoing optimization across formats from short social posts to long-form storytelling.

Qualifications

• Bachelor's or Master's degree in English, Journalism, Marketing, Communications, or related field.
• Proven experience in content writing or copywriting for digital platforms.
• Strong understanding of Gen Z culture and social media trends.
• Ability to adapt writing style across platforms and audiences.
• Excellent research, editing, and collaboration skills.

Responsibilities

• Conceptualize and produce high-quality content for social media posts, reels, videos, ads, banners, and more - in English.
• Write across various platforms - websites, blogs, articles, case studies, white papers, and more.
• Craft concise, eye-catching headlines and copy that align with brand voice and resonate with target audiences.
• Develop content that balances creativity with clear messaging and marketing intent.
• Conduct in-depth research on trends, audience behavior, and competitor activity to inform and elevate content.
• Perform content gap analysis and propose new, relevant topics.
• Partner with campaign managers, designers, and creative teams to bring fresh ideas to life.
• Participate in regular brainstorming sessions to develop content strategies that align with brand goals.
• Build and nurture an online community through interactive, shareable content.
• Monitor and respond to comments, messages, and discussions to enhance engagement.
• Review and edit team content to maintain tone, consistency, and accuracy.
• Ensure all materials align with brand voice, tone, and visual identity.
• Track key content performance metrics and recommend improvements for higher reach and engagement.
• Stay up-to-date with digital trends and innovations to keep our content fresh and relevant.

Skills

Creative Writing

Copywriting

Written Communication

Writing Skills

Team Collaboration

Verbal Communication

Education

Bachelor's or Master's in English/communications

Job description

We're looking for a talented and creative Content Writer / Copywriter to join our dynamic team! If you have a passion for storytelling, a knack for understanding audiences - especially Gen Z - and a proven ability to create content that drives engagement and brand awareness, we'd love to meet you.

This role offers an exciting opportunity to expand our digital footprint and connect with audiences through creative, data-driven content across multiple platforms.

Key Responsibilities

Content Creation

Conceptualize and produce high-quality content for social media posts, reels, videos, ads, banners, and more - in English.

Write across various platforms - websites, blogs, articles, case studies, white papers, and more.

Copywriting

Craft concise, eye-catching headlines and copy that align with brand voice and resonate with target audiences.

Develop content that balances creativity with clear messaging and marketing intent.

Research & Strategy

Conduct in-depth research on trends, audience behavior, and competitor activity to inform and elevate content.

Perform content gap analysis and propose new, relevant topics.

Partner with campaign managers, designers, and creative teams to bring fresh ideas to life.

Participate in regular brainstorming sessions to develop content strategies that align with brand goals.

Audience Engagement

Build and nurture an online community through interactive, shareable content.

Monitor and respond to comments, messages, and discussions to enhance engagement.

Editing & Quality Control

Review and edit team content to maintain tone, consistency, and accuracy.

Ensure all materials align with brand voice, tone, and visual identity.

Performance & Optimization

Track key content performance metrics and recommend improvements for higher reach and engagement.

Stay up-to-date with digital trends and innovations to keep our content fresh and relevant.

Qualifications & Experience

Bachelor's or Master's degree in English, Journalism, Marketing, Communications, or a related field.

Proven experience in content writing or copywriting (preferably for digital platforms).

Strong understanding of Gen Z culture, social media trends, and digital storytelling.

Ability to adapt writing style for different platforms and audiences.

Excellent research, editing, and collaboration skills.

Why Join Us?

Opportunity to create content that makes an impact.

Work with a passionate and innovative team.

Creative freedom and space for experimentation.

Exposure to a variety of digital formats - from short-form social media to long-form storytelling.

Required Skills

Team Collaboration Creative Writing Copywriting Written Communication Writing Skills Creative Thinking Verbal Communication