Junior Copywriter

Vyom India Organics; Dadri; On-site; INR 420,000 - 640,000; Full time

Job summary

Vyom India Organics invites a creative copywriter to join our Ayurvedic wellness brand in Uttar Pradesh. You’ll craft Instagram captions, reels scripts, ad copy, product descriptions, and email campaigns while maintaining a consistent brand voice across platforms.

You should translate complex health topics into engaging content, stay ahead of trends, and collaborate with design and marketing teams. Hindi/Hinglish writing is a plus, and familiarity with AI research tools is welcome.

Qualifications

• Excellent written English (Hindi/Hinglish writing is a big plus).
• Strong understanding of social media trends and content formats.
• Ability to simplify complex health or wellness topics into engaging content.
• Basic knowledge of digital marketing, advertising, and consumer psychology.
• Creative thinker with strong attention to detail.
• Comfortable using AI tools like ChatGPT for research and ideation (without depending on them for final copy).
• A portfolio of social media content, blogs, ads, or personal writing projects is preferred.

Responsibilities

• Write engaging Instagram captions, carousel copy, and reel hooks.
• Develop scripts for short-form videos (Instagram Reels & YouTube Shorts).
• Write ad copy for Meta, Google, and landing pages.
• Create website content, product descriptions, email campaigns, and WhatsApp messages.
• Brainstorm campaign ideas with the design and marketing teams.
• Research trends, consumer insights, and competitors to create high-performing content.
• Maintain a consistent brand voice across all platforms.
• Optimize copy based on campaign performance and audience engagement.

Skills

Copywriting

Social media

Storytelling

English writing

Hindi writing

Creative thinking

Research

Job description

Vyom India Organics is building India's next-generation Ayurvedic wellness brand. We create organic personal care, wellness and home hygiene products that combine ancient Ayurvedic wisdom with modern science. Our mission is to make natural living simple, effective and accessible.

We're looking for a creative copywriter who understands social media, consumer psychology, and storytelling. If you're the kind of person who notices every ad, rewrites captions in your head, and loves creating content that people actually save and share, we'd love to meet you.

What You'll Do

• Write engaging Instagram captions, carousel copy, and reel hooks.
• Develop scripts for short-form videos (Instagram Reels & YouTube Shorts).
• Write ad copy for Meta, Google, and landing pages.
• Create website content, product descriptions, email campaigns, and WhatsApp messages.
• Brainstorm campaign ideas with the design and marketing teams.
• Research trends, consumer insights, and competitors to create high-performing content.
• Maintain a consistent brand voice across all platforms.
• Optimize copy based on campaign performance and audience engagement.

What We're Looking For

• Excellent written English (Hindi/Hinglish writing is a big plus).
• Strong understanding of social media trends and content formats.
• Ability to simplify complex health or wellness topics into engaging content.
• Basic knowledge of digital marketing, advertising, and consumer psychology.
• Creative thinker with strong attention to detail.
• Comfortable using AI tools like ChatGPT for research and ideation (without depending on them for final copy).
• A portfolio of social media content, blogs, ads, or personal writing projects is preferred.