Junior Business Development & Lead Generation Executive

KSM Training & Consulting; Mumbai; On-site; INR 300,000 - 420,000; Full time

Job summary

KSM Training & Consulting seeks a Junior Business Development & Lead Generation Executive in Mumbai to build a consistent pipeline for corporate training opportunities. You will conduct online research, identify decision-makers, perform outbound outreach, and maintain a clean CRM with qualified leads.

You will work closely with the sales and training teams, learn our offerings, and contribute to LinkedIn prospecting, email campaigns, and content support for outreach.

Qualifications

• Freshers with strong communication skills and discipline are encouraged to apply.
• Comfortable with LinkedIn, email and internet research.
• Basic digital tools and MS-Excel/Google Sheets handling experience is a plus.

Responsibilities

• Identify and build databases of HR Heads, L&D Heads, Training Managers, Sales Heads, Business Heads and business owners.
• Identify relevant training requirements and opportunities posted on LinkedIn and other platforms.
• Connect with relevant decision-makers and initiate conversations.
• Maintain and regularly update the prospect and lead database.
• Follow up systematically with prospects and opportunities.
• Send personalised LinkedIn connection requests and engage with posts.

Skills

LinkedIn prospecting

Email outreach

Lead generation

Research

CRM

Excel/Google Sheets

Communication skills

Education

Bachelor's degree in business or related

Tools

CRM tools

Job description

I am looking for a Business Development & Lead Generation Executive to support and strengthen the business development initiatives for my corporate training and consulting practice.

This is an excellent opportunity for someone who is energetic, disciplined, curious, comfortable with LinkedIn and digital tools, and keen to learn B2B business development.

About the Role

The primary responsibility will be to create a consistent pipeline of corporate training opportunities by identifying relevant organisations and decision-makers, building relationships, engaging prospects and tracking opportunities.

The role will involve a combination of B2B lead generation, LinkedIn prospecting, email outreach, training requirement identification, follow-ups and digital content support.

You will be trained and guided on our training offerings, target audience, prospecting approach, communication and business-development process.

Key Responsibilities

Business Development & Lead Generation

• Research and identify companies that may have corporate training requirements.
• Identify and build databases of HR Heads, L&D Heads, Training Managers, Sales Heads, Business Heads and business owners.
• Identify relevant training requirements and opportunities posted on LinkedIn and other platforms.
• Connect with relevant decision-makers and initiate conversations.
• Maintain and regularly update the prospect and lead database.
• Follow up systematically with prospects and opportunities.
• Send relevant and personalised LinkedIn connection requests.
• Engage with posts of relevant HR/L&D/business decision-makers.
• Identify potential business opportunities through LinkedIn activity.
• Support regular LinkedIn content posting and engagement.
• Repurpose relevant content for Facebook and Instagram.

Email Marketing

• Research relevant decision-makers and companies.
• Send approximately 15-25 personalised business-development emails per day.
• Follow up with prospects based on defined timelines.
• Track responses, conversations and opportunities.
• Identify corporate training requirements from relevant sources.
• Research and connect with training companies/L&D consulting firms for potential associate-facilitator opportunities.
• Maintain relationships with relevant training vendors.

Reporting & Tracking

• Maintain a daily BD activity tracker.
• Track prospects, responses, conversations, follow-ups and qualified leads.
• Share a weekly BD activity and pipeline update.

Candidate Profile

We are looking for someone who is:

• A graduate with 0-2 years of experience.
• Comfortable using LinkedIn, email and internet research.
• Good at written and verbal English communication.
• Comfortable working with Excel/Google Sheets and basic digital tools.
• Curious and willing to understand the business rather than simply follow scripts.
• Disciplined and consistent with daily activities.
• Comfortable with research, outreach and follow-ups.
• Proactive and willing to take ownership.
• Comfortable with repetitive activities when required.
• Interested in learning B2B business development, corporate training and professional networking.

Prior experience in any of the following will be an advantage:

• Digital marketing
• Recruitment/HR
• Corporate training/L&D
• Customer relationship management
• Social media/content support

prospecting, sales coaching, and consulting on systems and processes. The company also offers managerial development, team building, and outbound training to support sustainable sales growth. With a strong track record of coaching more than 10,000 professionals across roles and industries, KSM provides a dynamic environment for learning and career development.

Role Description

This is a full-time, on-site role based in Mumbai for a Junior Business Development & Lead Generation Executive. The role involves identifying and qualifying new leads through online research, networking, and outbound outreach, and maintaining an organized pipeline of prospects. The Executive will conduct market research to understand target segments, decision-makers, and industry trends, and support the preparation of presentations, proposals, and sales materials. Daily responsibilities include engaging prospective clients via email, phone, and social platforms, scheduling meetings for senior team members, and updating CRM or tracking tools with accurate data. The role also includes collaborating closely with the sales and training teams to align lead generation efforts with business priorities and participating in internal review meetings to refine outreach strategies.

Qualifications

• Candidates should possess skills in New Leads and Lead Generation to identify, qualify, and nurture prospective clients.
• Candidates should possess skills in Market Research to analyze industries, competitors, and customer needs.
• Candidates should possess strong Communication skills, including clear verbal and written communication and professional client interaction.
• Candidates should possess fundamental Sales skills, including basic understanding of the sales cycle and comfort with outreach and follow-up.
• Relevant qualifications such as a bachelor's degree in business, marketing, or a related field are beneficial.
• Strong organizational skills, attention to detail, and the ability to manage multiple leads and tasks simultaneously are preferred.
• Comfort with CRM tools, spreadsheets, and online research platforms is an advantage.
• A proactive mindset, willingness to learn, and interest in sales training and consulting will be highly valued.

Freshers with strong communication skills, discipline and a genuine interest in business development are also encouraged to apply.

What You Will Learn

This role will provide exposure to:

• Corporate HR & L&D ecosystem
• Training & consulting business
• Client relationship management

You will work closely with an experienced corporate professional and trainer and receive hands-on guidance on the complete business-development process.

Important

This is not a pure telecalling or social media management role.

Location preference

Thane