Junior Brand Manager

Naagin; Mumbai; On-site; INR 300,000 - 500,000; Full time

Job summary

Naagin is seeking a dynamic Jr. Brand Manager to lead the development and execution of marketing and branding strategies for Naagin in a full‑time, on‑site role based in Lower Parel West, Mumbai.

The Brand Manager will oversee brand planning, product positioning, campaign execution, and market performance analysis. This role includes collaboration with cross‑functional teams, management of external partnerships, and the conceptualization and execution of innovative initiatives to engage diverse

Qualifications

• Experience with brand strategy, market positioning, and multi‑channel campaign development.
• Proficiency with market research, data analysis, and consumer insights.
• Skills in content development, social media marketing, and creative storytelling.
• Strong leadership, project management, and cross‑functional collaboration abilities.
• Excellent communication, presentation, and negotiation skills.
• Knowledge of the food and beverage industry or experience in FMCG/CPG sectors is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Ability to work independently in a fast‑paced environment while ensuring attention to detail.

Responsibilities

• Lead the development and execution of marketing and branding strategies.
• Oversee brand planning, product positioning, campaign execution, and market performance analysis.
• Collaborate with cross‑functional teams and manage external partnerships.
• Conceptualize and execute innovative initiatives to engage diverse customer segments.
• Ensure cohesiveness across all customer touchpoints, identify trends, and drive brand visibility across markets.

Skills

Brand strategy

Market positioning

Multi-channel campaigns

Market research

Data analysis

Consumer insights

Content development

Social media marketing

Creative storytelling

Leadership

Project management

Cross-functional collaboration

Communication

Presentation

Negotiation

FMCG/CPG knowledge

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Company Description

At Naagin, we craft bold, flavorful products inspired by Indian culture and regional traditions. Starting with hot sauces designed for the Indian palate, we have expanded to include a diverse portfolio featuring Crispy Chilli Oils, Pizza Pasta Sauce, Salsa, and Fire Flakes. Committed to ethical sourcing, we partner directly with chilli farmers in Maharashtra to create high-quality products rooted in Indian agriculture. Through Naagin Food Labs, we create custom sauces, dips, and seasonings for foodservice partners, while our Divine Gourmet division focuses on retail expansion and building emerging food and beverage brands. Our collaborations with leading brands, creators, and platforms reflect our mission to bring bold Indian flavors to the world.

Role Description

We are seeking a dynamic Jr. Brand Manager to lead the development and execution of marketing and branding strategies for Naagin in a full‑time, on‑site role based in Lower Parel West, Mumbai. The Brand Manager will oversee brand planning, product positioning, campaign execution, and market performance analysis. This role includes collaboration with cross‑functional teams, management of external partnerships, and the conceptualization and execution of innovative initiatives to engage diverse customer segments. The ideal candidate will also be involved in ensuring cohesiveness in all customer touchpoints, identifying emerging trends, and driving brand visibility across markets.

Qualifications

• Experience with brand strategy, market positioning, and multi‑channel campaign development
• Proficiency with market research, data analysis, and consumer insights
• Skills in content development, social media marketing, and creative storytelling
• Strong leadership, project management, and cross‑functional collaboration abilities
• Excellent communication, presentation, and negotiation skills
• Knowledge of the food and beverage industry or experience in FMCG/CPG sectors is a plus
• Bachelor’s degree in Marketing, Business, Communications, or related field
• Ability to work independently in a fast‑paced environment while ensuring attention to detail

CTC upto: 5 LPALocation: Lower Parel, Mumbai