Brand Manager & Content Director

Kettle Studio; Mumbai; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Kettle Studio in Mumbai is seeking a Brand & Content Manager to lead brand strategy and oversee all content across channels. The role involves developing positioning, visual identity, and messaging, and translating them into integrated campaigns.

You'll create and supervise digital, social, packaging, and in-store content, ensuring consistency with guidelines. Collaborate with marketing, sales, product development and external agencies to drive awareness, engagement, and loyalty, plus manage

Qualifications

• Brand strategy and portfolio management experience.
• Content planning, storytelling, and multi-channel creation.
• Digital marketing with focus on social media and influencer collaborations.

Responsibilities

• Lead brand strategy, positioning, and campaigns across channels.
• Develop visual identity and messaging aligned with guidelines.
• Create and supervise digital, social, packaging, and in-store content.
• Collaborate with marketing, sales, product, and agencies to boost awareness and loyalty.
• Manage content calendars, monitor analytics, and conduct market research.

Skills

Brand strategy

Content leadership

Digital & social media marketing

Copywriting & presentation

Cross-functional collaboration

Data-driven decision making

FMCG / premium brands experience

Education

Bachelor's or Master's in Marketing/Communications/Brand Management

Job description

Company Description

Kettle Studio is a premium Indian snack brand specializing in exceptionally crunchy, kettle-cooked gourmet snacks inspired by global flavors. The brand crafts products in small batches using carefully selected ingredients and a slow kettle-cooking process to deliver bold flavors and distinctive textures. Its range spans signature kettle-cooked potato chips and innovative air-fried, better-for-you snack creations, all focused on elevating the snacking experience. Kettle Studio products are available across leading modern trade, quick-commerce, e-commerce, and export markets, reaching a growing base of discerning consumers. With the promise Flavors of the World. Crafted in India, the brand is redefining premium snacking for a new generation.

Role Description

The Brand & Content Manager is a full-time, on-site role based in Mumbai, responsible for leading brand strategy and overseeing all content initiatives across channels. Day-to-day responsibilities include developing and executing brand positioning, visual identity, and messaging, and translating these into integrated marketing campaigns. The role involves creating and supervising digital, social media, packaging, and in-store content, ensuring consistency with brand guidelines and storytelling objectives. The individual will collaborate closely with marketing, sales, product development, and external agencies to drive brand awareness, engagement, and loyalty. Additional tasks include managing content calendars, monitoring performance analytics, conducting consumer and market research, and optimizing brand and content strategies based on insights.

Qualifications

• Brand strategy and management skills, including experience in brand positioning, portfolio management, and campaign development.
• Content leadership capabilities such as content planning, storytelling, editorial direction, and multi-channel content creation.
• Digital and social media marketing skills, including familiarity with performance metrics, influencer collaborations, and community engagement.
• Strong communication, copywriting, and presentation skills with the ability to adapt tone and messaging for different platforms and audiences.
• Experience collaborating with cross-functional teams and external agencies, with solid project management and organizational abilities.
• Analytical mindset with comfort using data, consumer insights, and market research to inform brand and content decisions.
• Prior experience in FMCG, food & beverage, D2C, or premium consumer brands is highly beneficial.
• Bachelors or Masters degree in Marketing, Communications, Brand Management, Business, or a related field.
• Ability to work on-site in Mumbai and thrive in a fast-paced, entrepreneurial, growth-focused environment. .