[Internal Hiring]: AVP - Marketing

Keka Inc.; Dadri; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Keka Inc. is seeking an AVP – Digital Marketing to lead the organization’s end-to-end digital strategy, driving customer acquisition, engagement, and revenue growth across all digital channels.

The role demands a strategic thinker with strong execution capabilities, data-driven decision-making, and proven experience in scaling digital marketing functions. The position entails owning performance marketing, SEO, content & brand marketing, and analytics, while leading a high-performing team and

Qualifications

• 10–15+ years in digital marketing.
• At least 3–5 years in leadership roles.
• Proven track record of driving revenue via digital channels.
• Strong expertise in PPC, SEO, analytics tools, and marketing automation.

Responsibilities

• Define and execute a comprehensive digital marketing roadmap.
• Align digital initiatives with business and revenue goals.
• Lead, mentor, and scale a high-performing digital marketing team.
• Own channels such as Google Ads, Meta Ads, LinkedIn Ads, Programmatic.
• Drive lead generation, conversions, and ROI optimization.
• Develop and execute SEO strategy (technical, on-page, off-page).
• Oversee content marketing, social media, and brand storytelling.
• Build data analytics framework and monitor CAC, LTV, ROAS, CTR.
• Implement and optimize marketing automation workflows.
• Improve lead nurturing, retention, and engagement strategies.

Skills

Performance Marketing

SEO

Analytics

Marketing Automation

Leadership

Stakeholder Management

Strategic Thinking

PPC

Paid Social

Job description

The AVP – Digital Marketing will lead the organization’s end-to-end digital strategy, driving customer acquisition, engagement, and revenue growth across all digital channels. This role requires a strategic thinker with strong execution capabilities, data-driven decision-making, and proven experience in scaling digital marketing functions.

Key Objectives

• Drive revenue growth through digital channels
• Build and scale performance marketing engines
• Strengthen brand presence across digital platforms
• Optimize customer acquisition cost (CAC) and improve ROI
• Lead digital transformation initiatives across marketing functions

Core Responsibilities

1. Digital Strategy & Leadership

Define and execute a comprehensive digital marketing roadmap

Align digital initiatives with overall business and revenue goals

Lead, mentor, and scale a high-performing digital marketing team

2. Performance Marketing

Own channels such as Google Ads, Meta Ads, LinkedIn Ads, Programmatic

Drive lead generation, conversions, and ROI optimization

Continuously test and optimize campaigns (A/B testing, funnel improvements)

3. SEO & Organic Growth

Develop and execute SEO strategy (technical, on-page, off-page)

Drive organic traffic growth and improve keyword rankings

Manage content strategy aligned with search intent

4. Content & Brand Marketing

Oversee content marketing, social media, and brand storytelling

Ensure consistent brand voice across platforms

Collaborate with design and content teams for high-impact campaigns

5. Marketing Analytics & Automation

Build a strong data analytics framework

Track KPIs: CAC, LTV, ROAS, CTR, conversion rates

Implement and optimize marketing automation workflows

6. Customer Lifecycle Management

Improve lead nurturing, retention, and engagement strategies

Work closely with sales and customer success teams

Optimize funnels from awareness → conversion → retention

Optimize spend across channels for maximum ROI

Handle agencies, partners, and marketing tools/vendors

Must-Have Skills

Technical Skills

Expertise in Performance Marketing (PPC, Paid Social)

Strong understanding of SEO, SEM, and analytics tools

Experience with marketing automation platforms

Data-driven mindset with strong analytical skills

Leadership & Strategic Skills

Proven ability to lead and scale teams

Strong stakeholder management (CXOs, sales, product teams)

Strategic thinking with execution excellence

Good-to-Have Skills

Experience in B2B / SaaS / D2C environments

Knowledge of growth hacking frameworks

Exposure to AI-driven marketing tools

Experience managing global campaigns

Experience Requirements

10–15+ years in digital marketing

At least 3–5 years in leadership roles

Proven track record of driving revenue via digital channels