AVP Marketing Transformation

Accenture in India; Bengaluru; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

A leading consulting firm in India is seeking a Business Transformation Manager with expertise in marketing operations transformation. This role involves leading strategic marketing analytics engagements and implementing transformation roadmaps for large-scale clients. Candidates should possess 12 to 18 years of experience in digital marketing and analytics, with strong skills in managing client relationships and leading global teams. This is a full-time position at the executive level, offering an opportunity to drive significant business impact.

Qualifications

• 12 to 18 years of experience in digital transformation and marketing analytics.
• Proven ability to manage client-facing responsibilities and lead global teams.

Responsibilities

• Lead strategic marketing analytics engagements for large scale clients.
• Implement transformation roadmaps and propose solutions based on gap analysis.

Skills

Marketing ROI measurement

Client management

Cross-functional teamwork

Digital marketing

Analytical thinking

Education

Any Graduation

Job description

Recruiting Analyst | Driving Leadership & Non-Tech Hiring Excellence

Skill required: Marketing Ops Transformation

Designation: Business Transformation Manager (CL7 - AVP equivalent)

Qualifications: Any Graduation

Years of Experience:12 to 18 years

What are we looking for?

• Deep knowledge of marketing ROI measurement (MMM, lift tests, etc.)
• Strong functional experience across a range of marketing activities
• Good communication skills with ability to manage client-facing responsibilities
• Ability to work collaboratively in a cross-functional team environment with strong business acumen and the ability to connect data insights to strategic decision
• Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders (e.g. delivery leads, account management, clients and operational excellence teams)
• Encourage adoption of best practices in code management, versioning, and model documentation
• Knowledge of creating/reviewing dashboards
• Experience of digital marketing

Roles and Responsibilities

• Prior experience of digital transformation experience for large scale clients
• Experience in creating and implementing transformation roadmaps for large scale clients
• Manage strategic marketing analytics engagements – across digital marketing, customer analytics & social media
• Ability to understand the as-is process; understand issues with the processes which can be resolved either through Data & AI or process solutions and design detail level to-be state
• Propose solutions to the client based on gap analysis that can generate long-term & sustainable value to the client
• Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc.
• Drive thought leadership and prospect new ways

Seniority level

• Executive

Employment type

• Full-time

Job function

• Management
• Outsourcing and Offshoring Consulting