Intern – CRM & Marketing Operations

Shoppers Stop; Mumbai; On-site; INR 450,000 - 750,000; Full time

Job summary

Shoppers Stop seeks a Marketing Operations Associate to support CRM campaigns across Email, SMS, WhatsApp, and Push channels. You will help coordinate campaign calendars, segment audiences, and maintain CRM data quality.

You will work with agencies and internal teams to ensure timely delivery, track performance via dashboards, and provide basic insights to improve engagement. This role requires collaboration with marketing, design, e-commerce, and agency partners to keep campaigns on track.

Qualifications

• Experience supporting CRM campaigns across Email, SMS, WhatsApp, and Push channels.
• Ability to coordinate campaign calendars and timely deployments.
• Experience with customer segmentation and audience selection.
• Maintenance of CRM databases and data accuracy.
• Basic data analysis and dashboard reporting skills.

Responsibilities

• Assist in executing CRM campaigns across Email, SMS, WhatsApp and Push channels.
• Coordinate campaign calendars and ensure timely deployments.
• Support customer segmentation and audience selection for targeted campaigns.
• Help maintain CRM databases and ensure data accuracy.
• Act as day-to-day contact for creative, CRM and media agencies, tracking deliverables and timelines.
• Coordinate agency assets, creatives, and reports to ensure on-schedule delivery.
• Extract and compile campaign data, prepare dashboards for open/click/conversion metrics, and provide basic insights.
• Support cross-functional collaboration with marketing, design, e-commerce and agency partners.

Skills

CRM campaigns

Email marketing

SMS marketing

WhatsApp campaigns

Push notifications

Campaign planning

Audience segmentation

Data analysis

Dashboarding

Agency coordination

Cross-functional teamwork

Data accuracy

Reporting

Marketing operations

Stakeholder communication

Tools

CRM platforms

Marketing platforms

Job description

• Assist in the execution of CRM campaigns across Email, SMS, WhatsApp, and Push Notification channels.
• Coordinate campaign calendars and ensure timely deployment of customer communication.
• Support customer segmentation and audience selection for targeted campaigns.
• Help maintain CRM databases and ensure data accuracy.

Agency Coordination

• Act as a day-to-day point of contact for creative, CRM, and media agencies.
• Follow up on campaign deliverables, timelines, and approvals.
• Coordinate with agencies to ensure assets, creatives, and reports are delivered on schedule.
• Track action items and maintain campaign documentation.

Data Analysis & Reporting

• Extract and compile campaign performance data from CRM and marketing platforms.
• Prepare weekly and monthly dashboards covering key metrics such as open rates, click rates, conversions, and customer engagement.
• Identify trends and provide basic insights to improve campaign performance.
• Support ad hoc data requests from the marketing team.

Marketing Operations

• Assist in maintaining campaign trackers, reports, and project timelines.
• Support the team in monitoring campaign execution and quality checks.
• Work cross-functionally with marketing, design, e-commerce, and agency partners.