Assistant Manager - Marketing (CRM)

V Mart; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

V Mart is seeking a driven professional to design, implement, and manage a comprehensive customer loyalty program. The role focuses on campaign planning, customer segmentation, and program performance reporting to drive profitability and repeat business.

You will collaborate with marketing analysts to measure ROI and optimize communications to attract, engage and retain customers, while leading data-driven marketing initiatives and loyalty operations.

Responsibilities

• Design, develop, implement and manage customer loyalty program with performance tracking and ROI reporting.
• Design and manage communications strategy to attract, develop and retain customers; execute and optimize communications to raise awareness of programs.
• Collaborate with marketing analysts to gauge rewards profitability and establish metrics for program success.
• Plan and execute end-to-end CRM processes to provide value to existing customers and boost brand loyalty.
• Create data-driven, segment-focused marketing campaigns and evaluate campaign effectiveness.
• Oversee ongoing operations and fulfillment of loyalty programs and marketing campaigns.
• Analyze customer buying behavior and program statistics to drive improvements in future strategies.
• Maximize database collection of customers and perform data mining for repeat sales.
• Coordinate events and promotions and design customer feedback mechanisms.
• Formulate program strategy and plan campaigns to enhance loyalty and program impact.
• Collaborate with cross-functional groups to deliver results on time and within budget.

Job description

Primary responsibilities:

• Designing, developing, implementing and managing customer Loyalty program. Manage program performance and customer activity reporting to address areas including customer segmentation, program and campaign level impact (return on investment and profitability), customer demographics, and benefits usage recommending reasoned adjustments to the program
• Design and manage communications strategy focused on attracting, developing and retaining customers. Developing, executing, and then optimizing a communications strategy to raise customer awareness and comprehension of the programs.
• Work closely with marketing analysts to gauge return and profitability of rewards efforts and establish metrics to measure program success
• Planning and executing end-to-end CRM process while ensuring benefits to existing customers to increase their brand loyalty
• Design and deliver marketing campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns
• Manage the ongoing operations and fulfillment processes of the programs and marketing campaigns.
• Analyzing customer buying behavior & program statics to measure results and implementing improvements to future strategies
• Ensure maximum database collection of customers through various tools. Customer data mining & analytics to ensure repeat sales for the business
• Handling activities related to events and promotions. Designing and executing customer feedback mechanism
• Formulating program strategy and planning for campaigns to increase customer brand loyalty and effectiveness of the program
• Collaborating with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction