Intern – CRM Execution

Smytten; Bengaluru; On-site; INR 167,000 - 246,000; Full time

Job summary

Smytten in Bengaluru is seeking a creative, execution-focused internship candidate to support CRM campaigns, in-app experiences, promotions and online merchandising. The role emphasizes hands-on work with popular CRM platforms and cross-functional collaboration with Creative and Content teams.

This non-technical internship focuses on campaign execution, customer journeys, storefronts, and performance tracking using basic data and metrics like CTR and conversions to optimize engagement.

Qualifications

• 0–1 year experience in CRM, Online Merchandising, E-commerce, Category Operations, Campaign Management or Digital Marketing.
• Hands-on experience with CleverTap, MoEngage, WebEngage, HubSpot, or similar platforms.
• Understanding of storefronts, banners, promotions, campaigns and customer journeys.
• Creative, detail-oriented and execution-focused.
• Comfortable working with basic data and campaign metrics.

Responsibilities

• Execute Push, Email, WhatsApp and other CRM campaigns.
• Create segments, campaigns and customer journeys on CRM platforms.
• Manage campaign calendars, promotions and user engagement activities.
• Work on in-app banners, collections, product placements and storefronts.
• Coordinate with Creative, Content and Category teams to take campaigns live.
• Support online merchandising and promotional campaigns.
• Track basic metrics such as CTR, open rates and conversions using Excel/Google Sheets.

Skills

CRM

Campaign management

Digital marketing

Online merchandising

Tools

CleverTap

MoEngage

WebEngage

HubSpot

Job description

We’re looking for a creative and execution-focused intern to work on CRM campaigns, in-app experiences, promotions, and online merchandising. The ideal candidate should have exposure to CleverTap, MoEngage, WebEngage, HubSpot, or similar CRM platforms.

This is not a technical, coding, Data Analyst, or Business Analyst role.

Key Responsibilities

• Execute Push, Email, WhatsApp and other CRM campaigns.
• Create segments, campaigns and customer journeys on CRM platforms.
• Manage campaign calendars, promotions and user engagement activities.
• Work on in-app banners, collections, product placements and storefronts.
• Coordinate with Creative, Content and Category teams to take campaigns live.
• Support online merchandising and promotional campaigns.
• Track basic metrics such as CTR, open rates and conversions using Excel/Google Sheets.

What We’re Looking For

• 0–1 year experience in CRM, Online Merchandising, E-commerce, Category Operations, Campaign Management or Digital Marketing.
• Hands-on experience with CleverTap, MoEngage, WebEngage, HubSpot, or similar platforms is preferred.
• Understanding of storefronts, banners, promotions, campaigns and customer journeys.
• Creative, detail-oriented and execution-focused.
• Comfortable working with basic data and campaign metrics.

We are specifically looking for candidates with hands-on experience in CRM, online merchandising, storefront management, campaigns, promotions and in-app experiences.