Business Analyst

Senco Gold; Bengaluru; In loco; INR 600.000 - 900.000; Tempo pieno

Descrizione del lavoro

Senco Gold is seeking a Marketing Data Analyst responsible for analyzing data across digital channels, building dashboards, and guiding marketing decisions through insights and predictive modeling.

The role focuses on customer insights, segmentation, and personalized marketing, ensuring data-driven campaigns and timely reporting to stakeholders in a Bengaluru-based role.

Competenze

• Experience using data to drive marketing decisions.
• Ability to build dashboards and reports for stakeholders.
• Familiarity with CRM campaigns and customer journeys.

Mansioni

• Analyze data across digital channels to assess campaign effectiveness and ROI.
• Track and report on KPIs such as CAC and CLV to inform strategy.
• Develop dashboards to provide visibility into marketing performance.

Conoscenze

Data analysis

Campaign optimization

Customer insights

Segmentation

Predictive modeling

Strumenti

Google Analytics

Django

CRM tools

Marketing automation tools

Descrizione del lavoro

Data Analysis and Reporting:

• Analyze data across digital channels, including social media, email marketing, PPC, and SEO, to assess campaign effectiveness and ROI.
• Track and report on key performance metrics (e.g., CAC, CLV, conversion rates) to inform marketing strategies.
• Develop and maintain dashboards and reports to provide visibility into marketing performance for stakeholders.

Customer Insights and Behavior Analysis:

• Analyze customer data to uncover insights about purchase patterns, customer demographics, and preferences.
• Work with customer segments to identify high‑value customers and understand their journeys through the sales funnel.
• Develop customer personas and predictive models to help guide marketing efforts, especially around personalization and targeting.

Campaign Optimization:

• Provide actionable insights to the marketing team, optimizing campaigns for better engagement and conversion.
• Identify trends and test hypotheses for marketing campaigns, adjusting strategies based on results.
• Monitor competitors and industry trends to make informed recommendations.

Critical Tasks:

• Monitor and report all key business metrics of online business including funnel analytics, CPO, CAC, gross margins and revenue
• Manage social media campaigns (organic and paid) incl PPC, SEO etc and report the same daily
• Manage and report business metrics using tools like Django platform, Google analytics and CRM tools (email, sms, whatsapp, PN) and ensure all CRM campaigns are executed in a timely and efficient manner in line with marketing calendar.

Multitasking jobs:

In the absence of CRM manager, take care of the CRM Management and Optimization:

• Manage and analyse customer data within the CRM system to identify patterns and opportunities for engagement.
• Segment customer lists for targeted campaigns, track engagement, and support personalized marketing strategies channel like App push, Email and SMS.

Marketing Automation and Personalization:

• Leverage CRM data to create personalized marketing campaigns, enhance segmentation, and improve audience targeting.
• Working on free automation tools to set up and optimize automated email flows and customer journeys.

In the absence of retail MIS executive, take care of the complete Retail Team Data reporting:

• Retail daily weekly and monthly reporting.
• Maintaining the retail data sales database and footfall data.