Institutional Business Manager

Glenmark Pharmaceuticals; Delhi; On-site; INR 450,000 - 600,000; Full time

Job summary

Glenmark Pharmaceuticals in Delhi is seeking a field sales professional to drive growth in public and government hospitals through the Instar team. You will focus on tender participation, formulary inclusion, demand generation, and new account creation across state, central, ESIC, Railways, and PSUs.

You will work with the tender team and distributors to improve tender win rates, ensure product availability, and expand Glenmark brands in key accounts within the government sector.

Qualifications

• Bachelor's degree from any stream, Masters or Marketing degree would be an added advantage

Responsibilities

• Tender Participation: Provide Competitor data on particular product/Institute; Represent in pre-bid meetings wherever required; Work closely with the tender team and distributor for improving the tender win rate
• Product Inclusion in Formulary of Account: Work closely with distributor/ liasioner to ensure product is included in formulary
• Demand Generation: Actively work for demand creation through marketing activities; Work closely with distributor/ liasioner to seek for opportunities for Bulk demands
• New Account Creation: To constantly review if any new budget is allocated for any dormant account; Closely work for adding new products in existing accounts

Education

Bachelor's degree

Job description

Role & responsibilities :-

As part of the India Business, the Instar team is responsible for driving the sales volume in public/ government hospitals

• State Govt. (Medical State Corporation Limited)
• Central Govt Medical College
• ESIC Model Hospitals & ESIS State Department
• Command/Military hospitals,
• Public Sector Undertakings,
• Railways.
• GMSD/ CGHS

The incumbent will work closely to leverage the growth opportunities in public hospitals by driving over all business through Rate contracts and by creating new accounts & new product addition in the existing hospitals. The incumbent will drive selected Glenmark brands across key government hospitals through demand generation activities & ensuring store availability in association with the distributor/ liaisoner. The incumbent shall be reporting to Zonal Sales manager and will work closely with Tender team & HO team to improve the tender win rate in the designated key accounts.

Responsibilities:

1) Tender Participation

• Provide Competitor data on particular product/Institute.
• Represent in pre-bid meetings wherever required
• Work closely with the tender team and distributor for improving the tender win rate

2) Product Inclusion in Formulary of Account

• Work closely with distributor/ liasioner to ensure product is included in formulary

3) Demand Generation

• Actively work for demand creation through marketing activities
• Work closely with distributor/ liasioner to seek for opportunities for Bulk demands

4) New Account Creation:

• To constantly review if any new budget is allocated for any dormant account.
• Closely work for adding new products in existing accounts

Educational Qualifications

• Bachelors degree from any stream, Masters or Marketing degree would be an added advantage