Inside Sales Representative

BeatRoute; India; On-site; INR 400,000 - 640,000; Full time

Job summary

BeatRoute is seeking an SDR to build the pipeline for our account executives, mainly by researching target brands and the key people who run sales and distribution. You will reach them via phone, email and LinkedIn with outreach tailored to their business needs.

You should have 1–3 years in an SDR/BDR role, be comfortable engaging senior buyers by phone and email, and be adept with CRM tools like HubSpot or Salesforce. Proficiency with Apollo and LinkedIn Sales Navigator is a plus.

Qualifications

• 1–3 years as SDR/BDR at a B2B SaaS company.
• Experience with CRM tools (HubSpot or Salesforce).
• Proven ability to reach and qualify senior stakeholders via phone, email and LinkedIn.

Responsibilities

• Research target brands and the people who run sales and distribution.
• Reach them by phone, email and LinkedIn with tailored outreach.
• Qualify inbound demo requests and route the good ones.
• Book first meetings for account executives and hand over clean notes.
• Keep the CRM up to date and track connect rates, replies and pipeline.
• Collaborate with marketing on campaigns and follow-ups.

Skills

Cold calling

Email outreach

LinkedIn outreach

CRM usage

Research & prospecting

BANT qualification

Sales targets

English communication

Tools

HubSpot

Salesforce

Apollo

LinkedIn Sales Navigator

Job description

BeatRoute is a Goal-Driven AI platform for retail sales and distribution. We work with over 200 brands in FMCG, consumer goods, building materials, pharmaceuticals and more, including Valvoline, Unilever, Perfetti Van Melle, Hero Motors and JSW Paints, across 20+ countries.

The people we sell to are sales heads, distribution heads and CXOs at these brands. They're busy and get pitched all the time. As an SDR here, your job is to earn their first conversation with us, with outreach that shows you understand how their business sells.

The role

You’ll fill the pipeline for our account executives, from outbound and inbound.

• Research target brands and the people who run sales and distribution there.
• Reach them by phone, email and LinkedIn, with outreach that's specific to their business.
• Qualify inbound demo requests quickly and route the good ones.
• Book first meetings for our account executives, and hand over clean notes.
• Keep the CRM up to date and track what's working: connect rates, replies, meetings, pipeline.
• Work with marketing on campaigns, events and follow-ups.

Who we’re looking for

• 1 to 3 years as an SDR or BDR at a B2B SaaS company.
• You can bring your numbers: meetings booked, pipeline created, quota attainment.
• You're comfortable on the phone with senior people, and you write short, sharp emails.
• You've used tools like a CRM (HubSpot or Salesforce), Apollo or similar, and LinkedIn Sales Navigator.
• You use AI to research and personalise faster.
• Selling to consumer brands or enterprise buyers is a plus, not a must.

Must-have skills

• Cold calling: getting senior buyers to stay on the phone and agree to a meeting.
• Writing short, personalised cold emails and LinkedIn messages.
• Account and prospect research: finding the right people and a real reason to reach out.
• Qualifying leads (BANT or a similar framework) and handing over clean notes.
• Running multi-step outreach sequences across phone, email and LinkedIn.
• Keeping a CRM up to date (HubSpot or Salesforce).
• Prospecting tools: Apollo or similar, and LinkedIn Sales Navigator.
• Clear spoken and written English.
• Using AI tools to research and personalise faster.

How we hire

• A deeper conversation with our team.
• A short assignment and assessment.
• A final chat with our CEO.