Performance Marketing Specialist

Twinmind; India; On-site; INR 3,000,000 - 5,400,000; Full time

Job summary

TwinMind, an AI second brain startup, is hiring a performance marketing lead to own paid acquisition across Google and Meta for India and the US. You will manage budgets, test creatives, and optimize for paying subscribers and MRR.

You'll work with the Head of Growth, content team and data team to build dashboards, track conversions end-to-end, and scale campaigns while improving CAC, ROAS and LTV:CAC.

Qualifications

• 5+ years in performance marketing.
• Proven track record managing ₹20L/month ad spend.
• Experience in a consumer (B2C) business, ideally subscription, app or D2C.
• Strong analytical skills with GA4, spreadsheets and attribution data.

Responsibilities

• Plan, launch and scale performance campaigns on Google and Meta for India and the US.
• Manage and scale monthly ad spend and reallocate budgets between channels.
• Optimize down-funnel metrics like CAC, ROAS, payback period, LTV:CAC.
• Run structured creative testing with UGC and content teams.
• Own conversion tracking end-to-end: pixels, CAPI, GTM, app attribution.
• Build dashboards and weekly reports on spend and funnel performance.
• Run landing page and funnel experiments with product and design teams.
• Track platform changes and test new ad formats.

Skills

Performance marketing

GA4

Attribution

Job description

TwinMind is building an AI "second brain" - an app that passively captures ambient speech (with permission), transcribes it on-device, and turns your meetings, lectures, and conversations into a personal knowledge graph that powers AI-generated notes, to-dos, follow-up emails, and answers to anything you've heard or said.

Why we're different:

• A world-class founding team: Founded March 2024 by Daniel George, Sunny Tang, and Mahi Karim - AI scientists whose combined backgrounds span Google X (the Moonshot Factory), applied AI leadership at JPMorgan, Wolfram Research, and a contribution to the Nobel Prize-winning LIGO gravitational-wave discovery.
• Backed by top investors: $9M seed led by Streamlined Ventures, with participation from Sequoia Capital, Rocketship VC, among others
• Real technical moats: On-device + cloud audio processing that runs 16-17 hours continuously without draining battery; our proprietary Ear-3 speech model supports 140+ languages with speaker diarization, available via API to developers and enterprises.
• Global traction: A rapidly growing global user base that has multiplied several-fold since our seed round. The US is our largest market, with strong organic pull from India, South America, Southeast Asia, Africa and Europe. Professionals make up the majority of our base, with students a strong second segment.
• Privacy-first: We don't train models on user data. Audio is processed locally; transcripts stay on your device unless you opt into cloud backup.

We monetize via a freemium model (Pro subscription) and are now moving from product-led early adoption to deliberate, scaled growth. That's where you come in.

The Role

You'll own paid acquisition for TwinMind across Google and Meta. That includes running the campaigns, managing budgets, testing creative, and making sure the tracking behind all of it is accurate. Your work will be measured on paying subscribers and MRR, not on clicks or installs. You'll work closely with the Head of Growth, the content/UGC team and our data team.

What You'll Do

• Plan, launch and scale performance campaigns on Google (Search, YouTube, Performance Max, App campaigns) and Meta (Facebook, Instagram, Advantage+) for India and the US.
• Manage and scale monthly ad spend, and move budget between channels, markets and campaigns based on what actually converts to paid.
• Optimise for down-funnel metrics like trial-to-paid conversion, CAC, payback period, ROAS and LTV:CAC, rather than surface metrics.
• Run a structured creative testing system with the UGC and content team. You'll brief hooks and angles, analyse creative performance, and quickly kill or scale ads.
• Own conversion tracking end to end: Meta CAPI, Google enhanced conversions, offline/server-side events, app events (Firebase/MMP), and UTM hygiene. You'll work with the data team to make sure attribution is accurate.
• Build dashboards and weekly reports showing spend, funnel performance and learnings, and turn them into clear recommendations.
• Run landing page and funnel experiments with product and design to improve conversion rates.
• Track platform changes, competitor activity and new ad formats, and bring new ideas to test.

What We're Looking For

• 5+ years in performance marketing, with deep hands-on experience in both Google Ads and Meta Ads Manager.
• A proven record of managing and scaling at least ₹20L/month in ad spend. You should be able to explain what you scaled, how you did it, and what broke along the way.
• Experience in a consumer (B2C) business, ideally a subscription, app or D2C product where paid conversion was the goal.
• Strong analytical skills. You're comfortable with GA4, spreadsheets and attribution data, and you can tell real performance from platform-reported noise.
• A good working understanding of tracking setups: pixels, CAPI, GTM, event mapping and app attribution.
• Good creative judgement. You know what makes a performance ad work and can write sharp creative briefs.
• An ownership mindset. You're comfortable in a fast-moving startup where you'll build systems, not just run them.

Good to Have

• Experience running campaigns for US or international audiences.
• Experience with app install and in-app conversion campaigns (Google App Campaigns, Meta app ads, MMPs such as AppsFlyer or Branch).
• Exposure to SaaS or subscription metrics like MRR, churn and cohort retention.
• Experience with UGC or creator-led ad programmes.
• Familiarity with AI and productivity tools as a user.