Influencer Marketing Specialist

Kinnect; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Kinnect is seeking an Executive - Influencer Marketing to oversee day-to-day influencer campaign execution from brief to live posts. You’ll coordinate creators, brief them, track timelines and ensure deliverables meet brand standards.

You’ll collaborate with the Influencer Creative & Strategy, Buying, and Content teams to deliver campaigns that are creative, strategic, and measurable. A passion for digital culture and strong communication are essential.

Qualifications

• 1–2 years of experience in influencer marketing or digital client servicing.
• Ability to coordinate campaigns, brief creators, manage timelines.
• Comfort with AI tools for research and workflow automation.

Responsibilities

• Campaign Execution: Manage day-to-day campaign operations including creator coordination, briefing, timelines, and deliverables.
• Client Servicing Support: Work closely with brand teams to ensure alignment, updates, and smooth approvals.
• Cross-Functional Collaboration: Partner with Influencer Creative & Strategy, Buying, and Content teams to ensure campaigns meet creative, strategic, and business benchmarks.
• Content Quality Control: Ensure creator content adheres to brand guidelines, feedback is incorporated, and deliverables are up to standard.
• Timeline Adherence: Track deliverables, approvals, and live dates to ensure campaigns run without delay.
• Reporting: Assist in preparing post-campaign reports with learnings, insights, and impact metrics.
• Culture Custodian: Stay updated on creator trends, platform updates, and pop culture to keep campaigns fresh and relevant.

Skills

Influencer marketing

Social media

Client servicing

AI tools

Campaign management

Job description

As Executive - Influencer Marketing, you will be the backbone of campaign execution at Kinnect’s Influencer Desk. You will translate client objectives into seamless influencer campaigns – ensuring that every creator is briefed, every post goes live on time, and every detail is flawless.

You’ll also partner closely with our Influencer Creative & Strategy, Buying, and Content teams, making sure campaigns are not just well-executed but strategically and creatively impactful.

This is a hybrid role that combines the agility of an influencer execution specialist with the relationship management of a client servicing professional. If you’re passionate about creators, detail-oriented, and thrive in fast-paced environments – this role will excite you.

What You’ll Do

• Campaign Execution: Manage day-to-day campaign operations including creator coordination, briefing, timelines, and deliverables.
• Client Servicing Support: Work closely with brand teams to ensure alignment, updates, and smooth approvals.
• Cross-Functional Collaboration: Partner with Influencer Creative & Strategy, Buying, and Content teams to ensure campaigns meet creative, strategic, and business benchmarks.
• Content Quality Control: Ensure creator content adheres to brand guidelines, feedback is incorporated, and deliverables are up to standard.
• Timeline Adherence: Track deliverables, approvals, and live dates to ensure campaigns run without delay.
• Reporting: Assist in preparing post-campaign reports with learnings, insights, and impact metrics.
• Culture Custodian: Stay updated on creator trends, platform updates, and pop culture to keep campaigns fresh and relevant.

What We’re Looking For

• 1–2 years of experience in influencer marketing, social media, or digital client servicing.
• Comfortable leveraging Generative AI tools for research, workflow automation, and campaign optimization
• Strong understanding of the influencer ecosystem (Instagram, YouTube, emerging platforms).
• Excellent organizational skills and ability to juggle multiple campaigns.
• Strong communication and relationship-building skills.
• A passion for content, creators, and all things digital culture.

Why Join Us

• Directly work with leading brands and top creators.
• Learn from some of the best minds in influencer marketing.
• Opportunity to grow into client-facing leadership roles.
• Be part of a young, energetic, and passionate team shaping the future of influencer marketing in India.