Influencer Marketing - Senior Executive

Nykaa; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Nykaa is seeking an Influencer / NAP Marketing Executive to lead affiliate campaigns, onboard influencers, and drive sale-led activations within the beauty, fashion, and lifestyle ecosystem. You will collaborate with internal teams and external platforms to ensure timely delivery and revenue growth through data-driven influencer and affiliate strategies.

The role emphasizes strategy development, ambassador program management, and strong partnership building with top affiliates and platforms like

Qualifications

• 2-5 years of experience in influencer marketing, affiliate marketing, or digital marketing.
• Understanding of affiliate marketing tools, platforms, and performance metrics.
• Strong knowledge of influencer campaign execution, affiliate platforms, and digital strategy.
• Experience in handling large-scale influencer programs and event activations.
• Excellent communication and negotiation skills.
• Data-driven mindset with the ability to interpret analytics.
• Passion for beauty, fashion, and lifestyle content is a plus.

Responsibilities

• Support in NAP strategy development and execution of key initiatives.
• Drive NAP marketing activities and campaign execution.
• Manage the NAP Ambassador Program and monthly CRM strategies.
• Onboard and manage influencers, ensuring timely campaign delivery.
• Deliver campaigns and activation events, and track performance metrics.
• Maintain relationships with top affiliates and external partners.
• Oversee affiliate profiles and biannual payouts.
• Submit weekly, monthly, and quarterly performance reports.

Skills

Influencer marketing

Affiliate marketing

Campaign management

Data analysis

Communication & negotiation

Relationship building

Content collaboration

Tools

Affiliate platforms

Job description

The Influencer / NAP Marketing Executive will support the planning and execution of Nykaa Affiliate Program (NAP) and influencer marketing initiatives. This role will focus on executing affiliate campaigns, managing influencer onboarding, driving sale‑led activations, and strengthening relationships with creators and affiliate partners. The incumbent will work closely with internal stakeholders and external platforms to ensure timely campaign delivery, track performance metrics, and contribute to revenue growth through data‑driven influencer and affiliate strategies within the beauty, fashion, and lifestyle ecosystem.

Key Responsibilities :

• Support in NAP strategy development and execution of key initiatives.
• Drive NAP Marketing Activities, including:
• Monthly Testimonial Building Activities.
• Execution of BCA Ads.
• Awareness campaigns for new feature launches.
• Lead execution for all NAP Pinkfluence Sales.
• Build and maintain relationships with Top Affiliates.

2. Program Management & Development

• Manage the NAP Ambassador Program: Strategy, planning, and execution.
• Plan & execute Monthly CRM strategies to improve affiliate engagement.
• Own NAP IPs, including:

3. NAP Campaign Execution

• Deliver NAP campaigns, activating affiliates per campaign.
• Ensure campaign timelines of 2-3 weeks are met.
• NAP campaign reports monthly after campaign completion.
• Manage manual onboarding of macro/micro influencers.

4. Delivery of NAP Targets & Sale Campaigns

• Drive NAP revenue growth through strategic influencer engagement.
• Identify dormant affiliates and develop activation strategies.
• Collaborate with external partners (Wishlink, Lehlah, YouTube) to scale outreach.
• Plan and execute NAP Sale Initiatives, including:
• Top Affiliate Calls for Sale Activation.
• Sale Reminder Emails for the entire database.

5. Relationship & Community Management

• Conduct monthly interactions with top affiliates via calls and messages.
• Grow monthly active NAPpers through workshops, events, and proactive communication:
• Strengthen brand partner relationships, ensuring a quarterly NPS.

6. Operations & Financial Management

• Review and approve 200+ affiliate profiles monthly at the backend.
• Oversee affiliate payouts biannually.

7. Data Tracking & Performance Analysis

• Maintain and analyze weekly, monthly, and quarterly reports on NAP performance metrics.
• Submit data-driven insights for continuous improvement and optimization.

Knowledge and Skill / Qualification Requirements :

• 2-5 years of experience in influencer marketing, affiliate marketing, or digital marketing.
• Understanding of affiliate marketing tools, platforms, and performance metrics.
• Strong knowledge of influencer campaign execution, affiliate platforms, and digital strategy.
• Experience in handling large-scale influencer programs and event activations.
• Excellent communication and negotiation skills.
• Data-driven mindset with the ability to interpret analytics.
• Passion for beauty, fashion, and lifestyle content is a plus.