Senior Executive - Nykaa Play

Nykaa; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Nykaa is seeking a Senior Executive - Content x Commerce to join the Nykaa Play team. This role requires a highly organized, fast-paced contributor who handles ideation, content creation, livestream programming, and end-to-end social commerce execution.

You will manage IP content development, coordinate campaigns, collaborate with brand and product teams, and analyse performance with tools like Mixpanel and Tableau.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Media Studies, or a related field.

Responsibilities

• Manage ideation, content creation, programming, IPs, visual look & feel of the Nykaa Play tab on-app.
• Plan and execute livestream programming calendars, including talent coordination and logistics.
• Design creative assets using Canva or collaborate with design teams for visual content.
• Lead execution of key campaign content including Pink Sales & Hero Initiatives.
• Drive brand integrations in content in collaboration with cross-functional teams.
• Lead Nykaa IPs on Nykaa Play through operational excellence.
• Work closely with brand and internal teams to ensure Nykaa Play operated in sync with larger brand mktg calendar.
• Maintain relationships with agencies for content supply.
• Work with product teams to deliver / upload / tag content correctly on Nykaa Play.
• Work with business teams on content distribution across different app-touchpoints.
• Utilize Mixpanel and Tableau for reporting and performance analytics.
• Track and report key livestream and content performance metrics.

Skills

Social media

Digital content

Campaign management

Project management

Communication

Education

Marketing, Mass Communication, Media Studies

Job description

We are looking for a dynamic and creative Senior Executive - Content x Commerce to join our Nykaa Play team. This role requires a highly organized individual who thrives in fast-paced environments, can do planning & management, livestream programming, and digital storytelling. You will be responsible for managing end-to-end social commerce execution, IP content development, campaign support, and day-to-day page management across Nykaa Play.

Role Description :

• Manage ideation, content creation, programming, IPs, visual look & feel of the Nykaa Play tab on-app.
• Plan and execute livestream programming calendars, including talent coordination and logistics.
• Design creative assets using Canva or collaborate with design teams for visual content

Project & Campaign Management:

• Lead execution of key campaign content such including Pink Sales & Hero Initiatives.
• Drive brand integrations in content in collaboration with cross-functional teams.
• Lead Nykaa IPs on Nykaa Play through operational excellence.
• Work closely with brand and internal teams to ensure Nykaa Play operated in sync with larger brand mktg calendar.
• Maintain relationships with agencies for content supply
• Work with product teams to deliver / upload / tag content correctly on Nykaa Play
• Work with business teams on content distribution across different app-touchpoints

Data & Analysis

• Utilize Mixpanel and Tableau for reporting and performance analytics.
• Track and report key livestream and content performance metrics.

Knowledge and Skill / Qualification Requirements :

• Bachelor's degree in Marketing, Mass Communication, Media Studies, or a related field.
• 1–3 years of experience in social media, digital content, campaign management, project management.
• Experience with e-commerce content ops and experience in webcomm is a big plus.
• Strong project management skills with attention to detail and time management.
• Excellent communication skills and a collaborative, high-speed working style.