Influencer Marketing Specialist

Minimalist; Jaipur; On-site; INR 600,000 - 900,000; Full time

Job summary

Minimalist in Jaipur is seeking an Influencer Marketing Executive to manage influencer campaigns across social media, primarily Instagram and Facebook, with a focus on beauty & personal care. You will identify and onboard influencers, negotiate deliverables, and coordinate with paid media teams to maximize campaign impact.

The role requires 3–4 years in influencer or social media marketing, strong communication, hands-on experience with Meta Ads Manager, and a data-driven mindset to optimize ROI

Qualifications

• 3–4 years in influencer or social media marketing.
• Strong negotiation and communication skills.
• Hands-on experience with Meta Ads Manager (Facebook & Instagram Ads).
• Understanding of beauty and personal care influencer trends.
• Analytical mindset to interpret campaign data.
• Strong organizational and multitasking abilities.

Responsibilities

• Identify, evaluate, and onboard relevant influencers aligned with brand positioning.
• Build and maintain relationships with influencers and talent agencies.
• Stay updated with emerging influencer trends and content styles.
• Handle end-to-end influencer negotiations including deliverables, timelines, and commercials.
• Execute influencer campaigns from briefing to completion.
• Ensure timely delivery of content and adherence to brand guidelines.
• Plan and execute Meta Ads in collaboration with influencer campaigns.
• Run and optimize partnership ads for better reach and performance.
• Coordinate with performance marketing teams for campaign alignment.
• Allocate and manage budgets across multiple influencers and campaigns.
• Track spends and ensure cost-effective campaign execution.
• Analyze ROI and optimize future budget allocation strategies.
• Prepare detailed reports and insights for ongoing and completed campaigns.
• Suggest improvements based on data-driven insights.

Skills

Negotiation

Communication

Meta Ads Manager

Influencer trends

Analytics

Organization

Education

Bachelor's degree in Marketing/Communications/PR

Tools

Campaign management tools

Job description

Job Title: Influencer Marketing Executive

Experience: 3-4 Years

Location: Jaipur

Industry Preference: Beauty & Personal Care

Education : Bachelor's degree in Marketing, Communications, PR, or a related field

Role Overview:

We are looking for a dynamic and creative Influencer Marketing Executive to manage and execute influencer campaigns across social media platforms, primarily Instagram and Facebook. The ideal candidate should have hands-on experience in influencer outreach, negotiation, campaign execution, and paid media collaboration, with a strong understanding of the beauty and personal care industry.

Key Responsibilities:

• Identify, evaluate, and onboard relevant influencers aligned with brand positioning
• Build and maintain strong relationships with influencers and talent agencies
• Stay updated with emerging influencer trends and content styles

2. Influencer Negotiation & Campaign Management

• Handle end-to-end influencer negotiations including deliverables, timelines, and commercials
• Execute influencer campaigns from briefing to completion
• Ensure timely delivery of content and adherence to brand guidelines

3. Paid Media & Partnership Ads

• Plan and execute Meta Ads (Facebook & Instagram Ads) in collaboration with influencer campaigns
• Run and optimize partnership ads for better reach and performance
• Coordinate with performance marketing teams for campaign alignment

4. Budget Management

• Allocate and manage budgets across multiple influencers and campaigns
• Track spends and ensure cost-effective campaign execution
• Analyze ROI and optimize future budget allocation strategies

5. Performance Tracking & Reporting

• Prepare detailed reports and insights for ongoing and completed campaigns
• Suggest improvements based on data-driven insights

Required Skills & Qualifications:

• 3–4 years of experience in influencer marketing or social media marketing
• Strong negotiation and communication skills
• Hands-on experience with Meta Ads Manager (Facebook & Instagram Ads)
• Understanding of influencer trends, especially in beauty & personal care
• Analytical mindset with the ability to interpret campaign performance data
• Strong organizational and multitasking abilities

Preferred Qualifications:

• Prior experience in the beauty, skincare, or personal care industry
• Existing network of influencers and agencies is a plus
• Creative mindset with a good eye for content and branding