Lead Associate - Customer Growth

Myntra; Bengaluru; On-site; INR 2,400,000 - 3,600,000; Full time

Job summary

Myntra, India's leading fashion and lifestyle platform, is seeking a Manager – Influencer & Affiliate Business in Bengaluru. You will lead strategy, onboarding, performance optimization, and revenue growth of Myntra’s creator and affiliate networks.

You will scale creator-led commerce by managing partnerships with influencers, MCNs, and publishers, design incentive structures, and collaborate with product and analytics teams to deliver real-time dashboards and robust tracking.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 5–8 years of relevant experience in affiliate/influencer/performance marketing.
• Deep understanding of Indian fashion & lifestyle creator ecosystem and platform algorithms (Instagram, YouTube, Telegram).

Responsibilities

• Growth strategy and revenue ownership for the Influencer Affiliate portfolio.
• Manage budget across tier-1, micro, and nano influencers and affiliate platforms to optimize CPA/ROAS.
• Identify growth levers, category trends, and seasonal opportunities to scale affiliate revenue.
• Recruit, onboard, and retain high-converting creators, fashion bloggers, and publishers into Myntra’s Affiliate Ecosystem.
• Design commission structures, incentive programs, and tiered rewards to boost creator participation.
• Build relationships with talent agencies, MCNs, and influencer platforms.
• Oversee affiliate tracking, attribution, links, and coupon code integrations.
• Partner with product and engineering to enhance creator dashboards and real-time analytics for influencers.
• Implement fraud detection and quality compliance across affiliate traffic sources.
• Collaborate with Category Marketing, Brand & Social Content teams to align affiliate campaigns with launches.
• Coordinate with Product & Analytics to build automated funnel reporting and performance dashboards.

Skills

Business partnership

Growth reporting

Analytics

Education

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Job description

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

About The Company

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

As a Manager – Influencer & Affiliate Business at Myntra, you will lead the strategy, onboarding, performance optimization, and revenue growth of Myntra’s creator and affiliate networks. You will scale creator-led commerce by managing affiliate partnerships, creator monetization programs (e.g., M-Creator Studio), and affiliate tech integrations to drive high-intent traffic, customer acquisition, and GMV.

Key Responsibilities

• Growth Strategy & Revenue Ownership
• Drive end-to-end performance and revenue (GMV, ROI, CAC) for the Influencer Affiliate portfolio.
• Manage budget allocation across tier-1, micro, and nano influencers, as well as affiliate platforms, to ensure optimal cost-per-acquisition (CPA) and ROAS.
• Identify key growth levers, category-level trends, and seasonal tentpole opportunities (e.g., End of Reason Sale - EORS) to scale affiliate revenue.
• Influencer Program & Creator Ecosystem Management
• Recruit, onboard, and retain high-converting creators, fashion bloggers, and publishers into the Myntra Affiliate Ecosystem.
• Design commission structures, incentive programs, and tiered reward systems to boost active creator participation.
• Build strong, direct relationships with key talent management agencies, MCNs (Multi-Channel Networks), and influencer platforms.
• Affiliate Network Operations & Tech Management
• Oversee affiliate tracking mechanics, attribution models, link-sharing tools, and coupon code integrations.
• Partner with product and engineering teams to enhance creator dashboard experience, affiliate link generation tools, and real-time analytics for influencers.
• Implement fraud detection and quality compliance frameworks across affiliate traffic sources.
• Cross-Functional Collaboration
• Collaborate with Category Marketing teams to align affiliate pushes with priority brands, high-margin categories, and new product launches.
• Work closely with Brand & Social Content teams to align affiliate messaging with Myntra FWD and core fashion positioning.
• Coordinate with Product & Analytics to build automated funnel reporting, tracking links, and performance dashboards.
• Performance Analytics & Optimization
• Track key performance indicators (KPIs) daily/weekly: Clicks, Conversion Rate (CR), Average Order Value (AOV), Return Rates, and Incremental ROAS.
• Conduct deep-dive data analysis to understand high-performing content formats (e.g., Instagram Reels, YouTube Shorts, Telegram deal channels) and scale what works.

Qualifications & Skills Required

• Education: Bachelor’s degree in Business, Marketing, or related field (MBA from a top-tier institute preferred).
• Experience: 5–8 years of relevant experience in affiliate marketing, influencer marketing, performance marketing, or creator monetization within e-commerce or digital platforms.
• Industry Knowledge: In-depth understanding of the Indian fashion & lifestyle creator ecosystem, social commerce trends, and platform algorithms (Instagram, YouTube, Telegram).

Required Skills

business partnership, growth reporting, analytics

Required Education

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