Influencer Marketing Manager

The LHR Group; Hyderabad; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

The LHR Group in Hyderabad, India, is seeking a Manager / Senior Manager – Influencer Marketing & Creator Partnerships to lead end-to-end influencer initiatives across Instagram, YouTube, podcasts and more.

You will build relationships with creators and agencies, develop campaigns, and work with brand and performance teams to optimize ROI through data-driven content.

Qualifications

• 3–6 years of experience in Influencer / Creator Marketing.
• Experience in D2C, consumer healthcare, wellness, beauty or related categories.
• Proven track record managing influencer strategy, budgets, discovery and negotiations.
• Strong network with creators and agencies across large and micro creators.
• Experience with ROI tracking and campaign analytics.

Responsibilities

• Own end-to-end influencer and creator marketing across platforms.
• Identify, evaluate and build relationships with creators, KOLs, experts and agencies.
• Develop creator campaigns, briefs, storytelling and formats.
• Scale partnerships to drive brand credibility and customer acquisition.
• Track performance metrics like CAC, ROAS, engagement, CTR and conversions.
• Collaborate with Brand, Creative, and Performance teams to optimize paid media.
• Negotiate commercials, deliverables, usage rights, exclusivity and partnerships.
• Build long-term creator properties to boost brand trust.

Skills

Influencer marketing strategy

Creator partnerships

Budget management

Performance analytics

Negotiation skills

Agency/networking

Job description

Our client is a funded D2C wellness brand with ARR - 100 Cr. We are looking for a Manager / Senior Manager – Influencer Marketing & Creator Partnerships.

Key Responsibilities

• Own end-to-end influencer and creator marketing strategy across Instagram, YouTube, podcasts and other relevant platforms.
• Identify, evaluate and build relationships with creators, KOLs, experts and influencer agencies.
• Develop creator campaigns, briefs, storytelling, content formats and performance-led influencer programs.
• Build and scale creator partnerships focused on both brand credibility and measurable customer acquisition.
• Track creator performance using metrics such as CAC, ROAS, revenue, engagement, CTR and conversions.
• Work closely with Brand, Creative and Performance Marketing teams to identify and scale high-performing creator content through paid media.
• Negotiate commercials, deliverables, usage rights, exclusivity, whitelisting and long-term partnerships.
• Build long-term creator properties and partnerships that strengthen brand awareness, trust and credibility.

Requirements

• 3–6 years of experience in Influencer / Creator Marketing.
• Experience in D2C, consumer healthcare, nutrition, wellness, beauty, personal care or similar consumer categories.
• Proven experience managing influencer strategy, budgets, creator discovery and negotiations.
• Strong creator and agency network with experience across both large and micro creators.
• Strong understanding of influencer performance, ROI and campaign analytics.
• Experience working closely with Performance Marketing teams.
• Strong content judgment and ability to translate data into creator strategy.
• Experience with healthcare professionals, health KOLs, wellness experts, science-led creators or affiliate/performance influencer programs will be preferred.