Influencer Marketing Manager

ImpactGuru; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

ImpactGuru is seeking an experienced Manager of Influencer Marketing to own the influencer vertical end-to-end from strategy to execution in Mumbai. You will build partnerships, run large campaigns, negotiate with agencies, and collaborate with cross-functional teams to deliver measurable fundraising outcomes.

You will lead campaigns across Instagram and YouTube, track performance, and drive scalable processes while mentoring teammates to identify new growth opportunities in a fast-paced

Qualifications

• 5+ years of experience in Influencer Marketing or Digital Marketing.
• Proven track record leading large-scale influencer campaigns.
• Strong network of influencers, agencies, and creators.
• Excellent negotiation and communication skills.
• Analytical mindset with ability to measure ROI.

Responsibilities

• Own the influencer marketing strategy and roadmap aligned with business objectives.
• Identify, onboard, and build long-term relationships with influencers across categories.
• Lead end-to-end influencer campaigns including planning, outreach, negotiations, execution, reporting, and optimization.
• Drive content output across Instagram and YouTube.
• Manage relationships with influencer marketing agencies and creator partners.
• Negotiate commercials and ensure cost-effective collaborations.
• Brief influencers on campaign narrative, messaging, and CTAs.
• Track campaign performance across reach, engagement, traffic, CTR, conversions, ROI.
• Collaborate with Performance Marketing, Content, Creative, PR, and Fundraising teams.
• Build scalable processes, reporting dashboards, and mentor team members.

Skills

Influencer Marketing

Creator Partnerships

Digital Marketing

Negotiation

Campaign Analytics

Stakeholder Management

Cross-functional Collaboration

Job description

We are looking for an experienced Manager - Influencer Marketing to lead and own the influencer marketing vertical end-to-end. The role involves developing strategy, building creator partnerships, executing high-impact campaigns, managing agencies, collaborating with cross-functional teams, and delivering measurable business outcomes through influencer-led fundraising initiatives.

Key Responsibilities

• Own the influencer marketing strategy and roadmap aligned with business objectives.
• Identify, onboard, and build long-term relationships with influencers across categories.
• Lead end-to-end influencer campaigns including planning, outreach, negotiations, execution, reporting, and optimization.
• Drive content output across Instagram (Reels, Feed, Collabs) and YouTube (Shorts & Long-form).
• Manage relationships with influencer marketing agencies, talent managers, and creator partners.
• Negotiate commercials and ensure cost-effective collaborations.
• Brief influencers on campaign narrative, messaging, and CTAs while ensuring timely, high- quality content delivery.
• Track campaign performance across reach, engagement, traffic, CTR, conversions, ROI, and
• Collaborate closely with Performance Marketing, Content, Creative, PR, and Fundraising teams to
• Build scalable processes, reporting dashboards, and mentor team members while identifying new growth opportunities.

Key Requirements

• 5+ years of experience in Influencer Marketing, Creator Partnerships, or Digital Marketing.
• Experience leading large-scale influencer campaigns with measurable business outcomes.
• Strong network of influencers, agencies, and creator partners.
• Excellent negotiation, stakeholder management, and communication skills.
• Strong understanding of Instagram, YouTube, LinkedIn, X, and the creator ecosystem.
• Analytical mindset with experience measuring campaign performance and ROI.
• Ability to manage multiple campaigns in a fast-paced environment.

Preferred Qualifications

• Experience integrating influencer marketing with performance