Influencer Marketing Manager

BEWAKOOF®; Bengaluru; On-site; INR 800,000 - 1,600,000; Full time

Job summary

BEWAKOOF® Bengaluru is seeking an Influencer Marketing Manager to lead end-to-end influencer activities. You will drive strategy, onboard creators, manage campaigns, and partner with marketing teams to ensure brand relevance and impact.

The role requires 4–6 years in influencer/creator marketing, strong analytics, negotiation skills, and the ability to manage multiple campaigns in a fast-paced environment.

Qualifications

• 4-6 years of experience in Influencer Marketing, Creator Partnerships, or Brand Marketing.
• Proven experience managing end-to-end influencer campaigns for consumer or D2C brands.
• Strong understanding of Instagram, YouTube, Snapchat, Threads, and emerging creator platforms.
• Experience with influencer agencies, talent management, and direct creator relationships.
• Strong commercial acumen with budgeting and contract management.
• Ability to analyze campaign performance and optimize strategies with data.
• Excellent stakeholder management and cross-team coordination.
• Strong project management and ability to handle multiple campaigns.

Responsibilities

• Develop and execute the monthly influencer marketing strategy aligned with brand priorities and launches.
• Identify, onboard, negotiate, and maintain long-term relationships with influencers across tiers.
• Manage end-to-end campaigns: briefing, contracting, content planning, approvals, execution, reporting.
• Collaborate with Marketing/Social Media to align campaigns with brand objectives and approvals.
• Manage external influencer agencies and talent management partners.
• Source new influencers based on relevance, engagement, and brand fit.
• Create campaign concepts leveraging trends and platform-specific formats.
• Oversee budgets, negotiations, contracts, and timelines.
• Monitor content and mentions; resolve issues and maintain creator relationships.
• Explore collaborations and community-building initiatives.
• Stay updated on platform trends and influencer ecosystem to improve strategy.
• Leverage AI-powered tools for planning, discovery, reporting, and efficiency.
• Present plans, performance, insights, and recommendations to stakeholders weekly.
• Support broader marketing initiatives and product launches.

Skills

Influencer Marketing

Creator Partnerships

Brand Marketing

Budgeting

Contract Negotiation

Campaign Analytics

Stakeholder Management

Project Management

Communication

Tools

Instagram

YouTube

Threads

AI Marketing Tools

Job description

We are seeking an Influencer Marketing Manager to drive our influencer marketing function end-to-end. The ideal candidate will have 4-6 years of experience managing influencers, executing influencer marketing campaigns, and building impactful creator partnerships.

This role requires someone who can blend creativity with data-driven decision-making, manage influencer agencies as well as direct creator relationships, and stay ahead of internet culture to ensure the brand remains relevant and engaging.

Key Responsibilities

• Develop and execute the monthly influencer marketing strategy in line with brand priorities, marketing campaigns, product launches, and business objectives, and take prior approvals from the relevant stakeholder.
• Identify, onboard, negotiate, and build long-term relationships with influencers across nano, micro, macro, and celebrity categories.
• Manage end-to-end influencer campaigns, including briefing, contracting, content planning, approvals, execution, publishing, and reporting.
• Collaborate with internal stakeholders across Marketing and Social Media, to align influencer campaigns with overall brand objectives and ensure timely approvals.
• Manage external influencer marketing agencies and talent management agencies, ensuring timely execution and delivery against campaign objectives.
• Source and evaluate new influencers based on audience relevance, engagement, content quality, and brand fit.
• Build campaign concepts that leverage trending formats, viral moments, and platform-specific content to maximize reach and engagement.
• Manage influencer budgets, commercial negotiations, contracts, and campaign timelines efficiently.
• Monitor influencer content and brand mentions, ensuring timely issue resolution and maintaining positive creator relationships.
• Explore innovative collaborations, creator partnerships, and community-building initiatives.
• Stay updated on emerging creators, platform trends, creator economy developments, and competitive activity to continuously improve the influencer marketing strategy.
• Utilize AI-powered tools and influencer discovery platforms to improve campaign planning, creator discovery, reporting, and operational efficiency.
• Present campaign plans, performance reports, insights, and future recommendations to internal stakeholders on a weekly basis.
• Support broader marketing initiatives, product launches, and integrated brand campaigns as required.

Requirements

• 4-6 years of experience in Influencer Marketing, Creator Partnerships, or Brand Marketing.
• Proven experience managing end-to-end influencer campaigns for consumer, D2C, consumer brands, or D2C brands.
• Strong understanding of Instagram, YouTube, Snapchat, Threads, and emerging creator platforms.
• Experience working with influencer agencies, talent management companies, and directly with creators.
• Strong commercial acumen with experience in influencer negotiations, budgeting, and contract management.
• Ability to analyze campaign performance and optimize strategies using data and insights.
• Excellent stakeholder management skills, with the ability to coordinate across multiple teams and drive timely approvals.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication, presentation, and relationship-building skills.
• Good understanding of fashion or consumer brands, social media trends, and creator ecosystems.
• Experience using influencer marketing and analytics platforms is preferred.
• Familiarity with AI-powered tools such as ChatGPT, Gemini, Claude, Canva AI, Adobe Firefly, or similar platforms for content ideation, campaign planning, reporting, and workflow efficiency.
• Highly organized, detail-oriented, creative, proactive, and comfortable working in a fast-paced environment.