Influencer Marketing Manager

Logicserve Digital Consultancy Services Pvt Ltd; Bengaluru; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Social Panga in Bengaluru is seeking an Influencer Marketing Manager to lead strategy and execution of influencer campaigns across client accounts. This senior role requires leadership, strategic vision, and business acumen to drive creative excellence and profitability.

You will own end-to-end campaign management, nurture client relationships, identify growth opportunities, and align cross-functional teams to deliver measurable ROI.

Qualifications

• 3+ years of experience in influencer marketing with leadership responsibilities.
• Demonstrated success in managing profitable campaigns and client relationships.
• Strong team leadership with cross-functional project management experience.
• Business acumen with focus on profitability and operational efficiency.
• Strategic thinking with ability to develop innovative marketing approaches.
• Outstanding client management skills with proven account growth ability.
• Advanced knowledge of influencer platforms and industry trends.
• Experience implementing process improvements.
• Ability to balance creative vision with business objectives.
• Be part of a creative and collaborative team that values innovation and excellence.
• Work with diverse clients and industries, creating impactful campaigns.
• Opportunity to grow and hone your skills in a fast-paced, dynamic environment.
• A culture that encourages creativity, ownership, and fun.
• SocialPanga is an equal-opportunity employer and values diversity at our company.

Responsibilities

• Drive profitability across campaigns through strategic planning and optimization.
• Identify growth opportunities within existing client relationships and develop proposals.
• Foster collaboration between creative, operations, and client teams for seamless execution.
• Develop standardized processes to ensure quality and scalability.
• Maintain strong client relationships through regular strategic reviews and proactive communication.
• Develop innovative influencer-first creative strategies and stay ahead of industry trends.
• Establish quality standards for deliverables and implement review processes to reduce revisions.

Skills

Influencer marketing leadership

Campaign profitability

Client relationship management

Cross-functional leadership

Strategic thinking

Job description

Social Panga is a creative digital marketing agency thatspecializes in crafting innovative and impactful campaigns for brands. Webelieve in the power of storytelling, data-driven strategies, and creativeexcellence to deliver results that matter. Our team is a mix of passionatethinkers, creators, and strategists who thrive on turning ideas intoreality.

Position Overview

The Influencer Marketing Manager oversees the strategicdevelopment and execution of influencer campaigns across multiple clientaccounts. This senior role requires leadership, strategic vision, and businessacumen to drive both creative excellence and financial performance. The idealcandidate will demonstrate advanced campaign management experience and strongclient relationship skills.

Key Responsibilities

• FinancialStrategy & Profitability Management: Drive consistentprofitability across all campaigns through strategic planning and resourceoptimization. Monitor performance metrics and implement adjustments tomaximize ROI.
• BusinessDevelopment & Account Growth: Identify opportunities foradditional services within existing client relationships. Developcompelling proposals that demonstrate clear value and expand influencermarketing programs.
• Cross-FunctionalLeadership: Foster collaboration between creative, operations, andclient teams to ensure seamless campaign execution. Coordinate workflowsto maintain quality and timeliness.
• OperationalExcellence: Identify and implement operational enhancements tostreamline campaign execution. Develop standardized processes that ensureconsistent quality and scalability.
• ClientRelationship Management: Maintain strong client relationships throughregular strategic reviews and proactive communication. Address concernspromptly to ensure high client satisfaction and retention.
• Innovation& Strategic Leadership: Develop innovative influencer-firstcreative strategies that differentiate campaigns. Stay ahead of industrytrends to enhance campaign effectiveness.
• QualityAssurance: Establish quality standards for creative deliverables thatmeet or exceed client expectations. Implement review processes thatimprove approval rates and reduce revision cycles.

Qualifications

• 3+years of experience in influencer marketing with leadershipresponsibilities
• Demonstratedsuccess in managing profitable campaigns and client relationships
• Strongteam leadership skills with cross-functional project management experience
• Businessacumen with focus on profitability and operational efficiency
• Strategicthinking with ability to develop innovative marketing approaches
• Outstandingclient management skills with proven account growth ability
• Advancedknowledge of influencer platforms and industry trends
• Experienceimplementing process improvements
• Abilityto balance creative vision with business objectives
• Bepart of a creative and collaborative team that values innovation andexcellence.
• Workwith diverse clients and industries, creating impactful campaigns.
• Opportunityto grow and hone your skills in a fast-paced, dynamic environment.
• Aculture that encourages creativity, ownership, and fun!
• SocialPanga is an equal-opportunity employer and values diversity at ourcompany.