Influencer Marketing Lead

Lenskart; Gurugram District, Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Lenskart is seeking an experienced Influencer Marketing Lead to head the national influencer strategy and oversee regional teams across North, South, East, and West India. You will align creators, talent agencies and MCNs with brand objectives and manage end-to-end campaigns.

The role requires strong business acumen, data-driven decision making and a track record of scaling influencer programs across multilingual markets in India.

Qualifications

• 8–12 years of experience in influencer marketing or creator/talent management or celebrity marketing.
• Experience building or scaling pan-India, multi-regional, multi-lingual influencer marketing functions.
• Track record managing distributed teams across geographies.
• Deep network across India's creator and celebrity ecosystem with agency connections.
• Strong commercial acumen: owning budgets and negotiating deals.
• Experience setting up processes, SOPs and vetting frameworks for running influencer functions at scale.

Responsibilities

• Own the national influencer, content creator and celebrity marketing strategy for Lenskart across brands.
• Build, lead and mentor regional influence marketing managers across India.
• Design overarching creator/celebrity partnerships framework and rate cards.
• Lead top-tier talent partnerships for brand moments and product launches.
• Set up always-on creator programs and creator pipelines tied to launches and events.
• Define measurement framework for engagement, reach, ROI and report to senior leadership.

Skills

Influencer marketing

Leadership

Budget management

Stakeholder management

Analytical mindset

Team building

Vendor relationships

Education

Bachelor's degree

MBA preferred

Tools

Qoruz

Kofluence

Modash

Influencer.in

Job description

InfluencerMarketingLead

Wearelookingforaseasoned,dynamicInfluencerMarketingLeadtoheadLenskart'sinfluencermarketingcharternationally.Inthisrole,youwilldefineandowninfluencer,contentcreatorandcelebritymarketingstrategyend-to end—settingthevision,buildingtheplaybook,andleadingadistributedteamofregionalinfluencermarketingmanagersacrossNorth,South,EastandWestIndia.You'llbethesinglepointofaccountabilityforhowLenskartshowsupthroughcreatorsandtalentacrosseverylanguagemarketinthecountry,ensuringregionaldepth(Hindi,Tamil,Telugu,Kannada,Bengali,Marathi,Gujarati,Malayalam,Punjabiandmore)rollsupintoonecoherent,scalable,nationalstrategy.

You'vebuiltandledinfluencerorcreatormarketingfunctionsbefore—whetheratalargeD2C/ecommercebrand,atop-tierinfluencerortalentmanagementagency,oranMCN—andyouknowhowtopairsharpcampaigninstinctswiththedisciplineofrunningateam,abudgetandasetofvendorrelationshipsatsnationalscale.Youhaveastrongbusinessacumenandareconcernedwithdataandresults,notjustfeelings.

KeyResponsibilities

• Ownthenationalinfluencer,contentcreatorandcelebritymarketingstrategyforLenskart,alignedtobrandandbusinessobjectivesacrossthefullhouseofbrands(JohnJacobs,VincentChase,LenskartAir,Aqualens,BLU)
• Build,leadandmentorateamofregionalinfluencermarketingmanagersacrossIndia(North,South,East,West),settingcleargoals,reviewingcampaignquality,andholdingaconsistentbarwhileleavingroomforregionalandlanguage-lednuance
• Designtheoverarchingcreatorandcelebritypartnershipframeworkforthecountry—tiering(mega/macro/micro/nano),ratecards,negotiationguardrails,contractingtemplates,andfraud/qualitycheckssuchasfakefollowersorinflatedengagement
• BuildandownrelationshipswithIndia'sleadingtalentmanagementandcelebritymanagementagencies,influencermarketingagenciesandMCNs,negotiatingretainersandpreferred-partnerarrangementsatanationallevel
• Leadcelebrityandtop-tiertalentpartnershipsformarqueebrandmoments,campaignsandproductlaunches,workingcloselywithbrand,creativeandcategoryteams
• Setupandgovernalways-oncreatorprograms(ambassadorcohorts,always-onseeding,UGCpipelines)alongsidecampaign-basedburststiedtolaunches,saleseventsandregionalfestivalsacrossthecalendar
• ApplyArtificialIntelligenceinyourworkflowtoimproveefficiencyandoutcomeofresults.
• Defineandtrackthemeasurementframeworkforinfluencermarketing—engagementquality,reach,conversion/attributionandROI—andreportperformanceandlearningstoseniorleadership
• Ownthenationalinfluencermarketingbudget,allocatingspendacrossregionsandcampaignsandensuringefficientutilization
• Actastheseniorpointofescalationforstakeholdermanagementacrossmarketing,category,e-commerce,PR/communications,legalandfinanceteams
• Buildscalablesystems,SOPsandtools(creatorCRM,campaigntrackers,vettingchecklists)sothefunctionrunsconsistentlyasitscalesacrossregionsandmarkets
• Stayaheadofthecreatoreconomy—platformshifts,formattrends,emergingcreators,competitoractivityanddisclosure/compliancerequirements—andtranslatethatintoLenskart'splaybook
• Managecrisisorreputationsituationsinvolvingcreatorsorcelebritypartners,incoordinationwithPRandlegal

WhatWe'reLookingFor:

• 8-12yearsofexperienceininfluencermarketing,creator/talentmanagementorcelebritymarketing,includingatleast3-4yearsinaleadershiporpeople-managementcapacity
• Provenexperiencebuildingorscalingapan-India,multi-regional,multi-lingualinfluencermarketingfunction—eitherin-houseatalargeconsumerbrand,D2Core-commercecompany,orataleadinginfluencer/talentmanagementagencyorMCN
• Trackrecordofmanagingdistributedteamsacrossgeographies,settingdirectioncentrallywhileempoweringregionalspecialiststomovefastlocally
• Deep,currentnetworkacrossIndia'screatorandcelebrityecosystem—relationshipswithmajortalentmanagementagencies,influencermarketingagencies,MCNsandcelebritymanagers
• Strongcommercialacumen:experienceowningamarketingbudget,negotiatingagency/creator/celebritydeals,andreportingROItoseniorstakeholders
• Soundgraspofthecreatoreconomy—howcreatorsandcelebritiespricethemselves,whatseparatesgenuineengagementfromvanitymetrics,andhowregionalcontentstrategydiffersfrompan-Indiacontent
• Excellentstakeholdermanagementandexecutivecommunicationskills;comfortablepresentingstrategyandresultstoCXO-levelleadership
• Experiencesettingupprocesses,SOPsandvettingframeworks(fraud/fake-followerdetection,contracting,compliance)torunaninfluencerfunctionatscale
• Bachelor'sdegreerequired;MBAorequivalentpreferredNicetoHave
• Experienceinfashion,beauty,lifestyle,consumerelectronicsorotherhigh-influencer-intensityD2Ccategories
• Priorexperiencemanagingcelebritybrandambassadorrelationshipsalongsidecreator/influencermarketing
• Familiaritywithinfluencermarketingandanalyticstools(Qoruz,Kofluence,Modash,Influencer.in,etc.)
• ExperienceworkingacrossmultipleIndianlanguagemarketsandregionalculturalmoments
• Exposuretointernational/APACcreatormarketing,givenLenskart'sfootprintinSingapore,DubaiandJapan(viaOwndays)
• Experiencepartneringwithperformancemarketingteamstobuildalways-on,ROI-drivencreatorprograms