Lead, Influencer & Creator Marketing

Lenskart; Delhi, Gurgaon; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Lenskart is seeking a visionary leader to architect a creator-native brand ecosystem, turning influencers into authentic storytellers for the company. You will build a data-informed creator network, manage high-volume partnerships, and drive revenue and brand lift through scalable creator partnerships.

You will own the strategic vision, partnering with performance marketing, product, and retail teams to integrate influencer content across channels.

Qualifications

• 8–10 years of leadership in influencer marketing or creator economy.
• Proven ability to negotiate commercial agreements with celebrities and agencies.
• Strong background in campaign performance analytics, attribution, and ROI optimization.
• Experience with influencer platforms, creator tools, and analytics dashboards.
• Hands-on experience with influencer shoots, events, and activations.
• Proven ability to build and scale creator networks.

Responsibilities

• Lead the creator network platform and ecosystem, building data-driven relationships at scale.
• Design dashboards and systems to track creator performance, engagement, and conversion.
• Negotiate commercial terms and manage ambassador/celebrity partnerships.
• Conceptualize and lead end-to-end influencer campaigns aligned with brand objectives.

Skills

Influencer marketing leadership

High-volume campaigns

Contract negotiation

Campaign analytics

Influencer platforms

Influencer shoots

Creator networks

Integrated campaigns

Education

Bachelor's degree

English fluency

Hindi knowledge

Job description

Mission Brief: Building Lenskart's Creator-First Brand

Engine

You will architect and scale Lenskart's transformation into a creator-native brand ecosystem,

where influencers and digital creators become the primary storytellers of our brand narrative.

Your mission is to move beyond transactional influencer campaigns to building a proprietary

creator network that drives authentic engagement, cultural relevance, and measurable

business impact across India's rapidly evolving digital landscape.

This is more than campaign management—you're building the system, relationships, and

content infrastructure that positions Lenskart at the intersection of eyewear culture, digital

trends, and consumer behavior. You'll define how millions of Indians discover and engage with

Lenskart through creators they trust, while directly driving revenue, brand lift, and category

leadership.

Core Mandate: Creator Ecosystem Transformation

Creator Network Platform & Ecosystem (The Builder's Focus)

Creator Intelligence System: Own the strategic vision, architecture, and operationalization of

Lenskart's proprietary creator network—a data-driven, AI-informed ecosystem that identifies,

evaluates, and manages relationships with influencers, micro-creators, and emerging talent at

scale across all relevant platforms and audience segments.

Network Intelligence & Performance Architecture: Design and implement the systems,

frameworks, and dashboards that track creator performance, audience quality, engagement

authenticity, and conversion impact—transforming creator partnerships from gut-feel decisions

to data-driven platform investments.

Talent Relationship Infrastructure: Build the operational backbone for managing high-volume

creator relationships—from discovery and negotiation to content collaboration, performance

monitoring, and long-term ambassador development. This includes direct relationships with

talent managers, agencies, and celebrity representatives.

Content Framework & Creative Systems: Develop clear, compelling, performance-oriented

creative briefs and content guidelines that balance brand storytelling with creator authenticity,

platform optimization, and conversion objectives. Define the creative DNA for all influencer-led

content.

Campaign Impact & Revenue Growth (The Business Focus)

Campaign Performance & ROI Excellence: Lead the design, execution, and optimization of

integrated influencer campaigns that drive measurable business outcomes—engagement,

reach, conversions, and revenue impact. Monitor real-time performance across creators,

platforms, and campaigns using advanced analytics and attribution.

Commercial Acumen & Negotiation Strategy: Manage all commercial aspects of creator

partnerships—from contract negotiation to usage rights, exclusivity agreements, and

performance incentives. Directly negotiate with top-tier celebrities, micro-influencers, talent managers, and agencies to maximize brand value and commercial terms.

Strategic Campaign Architecture: Conceptualize and lead end-to-end influencer marketing campaigns aligned with brand objectives, product launches, seasonal moments, and cultural

trends. Balance multiple concurrent campaigns across categories and platforms while

maintaining strategic coherence.

Content-Driven Growth: Own the strategy to optimize all influencer-generated content for

audience relevance, platform algorithms, engagement, and conversion. Ensure content drives

not just brand awareness but measurable customer acquisition and lifetime value.

Cultural Leadership & Trend Mastery (The Change Agent Focus)

Creator Economy Visionary: Stay ahead of platform evolution, emerging creator trends,

cultural moments, and shifting audience behaviors. Be the internal authority on digital culture,

creator-first marketing, and how Lenskart can lead in the creator economy.

Integrated Marketing Leadership: Lead cross-functional collaboration with Performance

Marketing, Social Media, PR, Brand, and Retail teams to ensure influencer initiatives amplify

and reinforce broader marketing strategies while maintaining platform authenticity.

On-Ground Activation & Experience Design: Lead the end-to-end execution of influencer

shoots, celebrity appearances, brand events, and experiential activations that create memorable

brand moments and drive social amplification.

Organization Transformation: Champion the shift toward creator-centric thinking across

Lenskart. Build internal capabilities and mindset around influencer partnerships as a core

channel, not a peripheral tactic.

The Essentials

Experience

• 8–10 years of progressive leadership in influencer marketing, creator economy, talent management, celebrity partnerships, or brand marketing
• Proven track record of managing high-volume influencer campaigns across multiple creators, categories, and platforms simultaneously
• Demonstrated experience directly negotiating commercial agreements with celebrities, top-tier influencers, talent managers, and talent agencies
• Strong background in campaign performance analytics—deep understanding of engagement metrics, attribution, conversion tracking, and ROI optimization
• Experience with influencer marketing platforms, creator tools, social listening software, and analytics dashboards
• Hands‑executive experience with influencer shoots, brand events, celebrity appearances, and on-ground activations
• Proven ability to build and scale creator networks and relationships from zero to significant scale
• Track record of delivering integrated campaigns that drive both brand impact and measurable business outcomes

Education & Language

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred)
• Professional fluency in English and at least one Indian regional language (Hindi preferred)—essential for authentic creator relationships and cultural relevance

Domain Bonus Points

• Direct experience in fashion, beauty, eyewear, or lifestyle sectors
• Existing personal or professional network of influencers, celebrity managers, and talent agencies across India
• Background managing ambassador programs or celebrity endorsements
• Familiarity with emerging platforms (YouTube Shorts, Instagram Reels, Snapchat, Pinterest, LinkedIn)
• Experience working in high-growth, fast-scaling consumer or D2C brands

The Mindset

Systems & Product Thinking

You see influencer marketing not as a series of campaigns, but as a scalable, data-driven

product ecosystem. You're intellectually curious about how creators, platforms, audiences, and

brand narratives intersect. You think in terms of systems, automation, and infrastructure—how

can we make creator partnerships more intelligent, efficient, and impactful at scale?

Cultural Intelligence & Trend Mastery

You possess an intuitive grasp of digital culture, youth behavior, trending moments, and creator

authenticity. You're constantly consuming creator content, understanding platform dynamics,

and spotting emerging talent. You understand why a creator resonates with audiences and can

translate that into brand strategy.

Execution Excellence Under Complexity

You thrive managing dozens of simultaneous campaigns, multiple creator tiers, competing

priorities, and real-time optimizations. You balance creative ambition with commercial

rigor—delivering campaigns that are both culturally relevant and profitable. You move at the

pace of a high-growth tech company, not traditional marketing.

Analytical Rigor & Commercial Mindset

You're obsessed with data—performance metrics, ROI, audience quality, attribution. You don't

settle for vanity metrics. You can translate complex analytics into clear business insights and

recommendations. You understand financial impact: working capital, cost per acquisition, lifetime value, and bottom line contribution.

Transformational Leadership & Organizational Influence

You're a compelling communicator who can drive organizational alignment around creator-first

strategies. You mentor and develop talent. You challenge status quo practices and build internal conviction around data-driven influencer marketing as a core growth lever. You lead with influence, not just authority.

Growth Mindset & Adaptability

You thrive in ambiguity and rapid change. Platform algorithms shift. Creator trends evolve. New