Influencer Marketing Intern

Hector Beverages; Bengaluru Urban; On-site; INR 201,000 - 290,000; Full time

Job summary

Hector Beverages’ Paper Boat team seeks an Influencer Marketing Intern for a 6-month, full-time stint at our Bangalore office. You will help build creator-led campaigns, from creator selection to content review to campaign tracking, gaining hands-on exposure to how a Gen Z-first beverage brand crafts culture-relevant marketing.

You will work with the Creative Team on influencer strategy, learn ASCI guidelines, and contribute to weekly performance reporting while collaborating across agency

Qualifications

• Genuine interest in social media and creator culture.
• Sharp eye for funny, witty content.
• Comfortable with spreadsheets and trackers.
• Strong written communication skills.
• Organized and detail-oriented.
• Bias for action and comfort with ambiguity.

Responsibilities

• Source and shortlist nano to macro creators aligned with brand.
• Coordinate with influencer agencies on briefs, go-lives, reporting.
• Review creator content against briefs and guidelines before approval.
• Maintain influencer campaign tracker with status and links.
• Compile weekly/monthly performance summaries and flag top content.
• Support other Paper Boat marketing initiatives as needed.

Skills

Social media interest

Content discernment

Spreadsheets

Written communication

Attention to detail

Bias for action

Job description

Established in 2010 in India, Hector Beverages rose to prominence with its signature brand, the Paper Boat, a ready-to-drink beverage that encapsulates the essence of traditional Indian flavors. The inception of Hector Beverages was driven by the founders' vision to bridge the market void for traditional Indian drinks and to present the world with a taste of India's rich cultural beverages.

Location

Headquartered in Whitefield, Bengaluru.

Current Standings

Over the past decade, Hector Beverages has expanded its product line to include fruit juices, coconut water, and iconic Indian beverages such as Aam panna and Jal-jeera and foods & dry fruits which includes products such as Chikki, Aam Papad, range of raw, roasted, and flavored dry fruits that includes mix of nuts, berries & seeds. The brand is synonymous with distinctive flavors and premium ingredients. Furthermore, the firm's commitment to quality and innovation is evidenced by its extensive infrastructure of nine dedicated factories (and counting) for Paper Boat products, providing direct employment to approximately 900 individuals and indirect employment to another 2000.

Organizational Culture

At its core, Hector Beverages thrives on a culture rooted in innovation, creativity, and collaboration. The company's flat organizational structure promotes open dialogue, empowering employees to lead their projects passionately. Hector Beverages is an equal opportunity employer and values diversity. All employment decisions are based on qualifications, merit, and business need. The organization is dedicated to fostering high-performing teams. Moreover, the culture of celebrating both minor and major achievements, nurture a motivated and committed workforce, driving exponential growth.

About the Role

Paper Boat is looking for an Influencer Marketing Intern to join our brand team for a 6-month, full-time internship based out of our Bangalore office. This is a hands-on role for someone who wants real exposure to how a FMCG brand builds and runs creator-led campaigns from the ground up. You'll work with the Creative Team on Paper Boat's influencer marketing engine — from creator selection to content review to campaign tracking — and get a front-row seat to how a Gen Z-first beverage brand builds culture-relevant marketing.

Key Responsibilities

• Creator sourcing & vetting: Help identify and shortlist nano, micro, and macro creators aligned with Paper Boat audience and brand personality.
• Agency coordination: Liaise with our roster of influencer marketing agency partners on brief distribution, creator go-lives, and timely reporting.
• Content review: Review creator content drafts against brand briefs, tone-of-voice guidelines, and ASCI disclosure norms before go-live approval.
• Campaign tracking: Maintain and update the Influencer campaign tracker — creator status, go-live dates, content links, and performance data.
• Reporting & analysis: Help compile weekly/monthly campaign performance summaries and flag high performing content for amplification.
• Ad-hoc brand support: Assist with other Paper Boat marketing initiatives as they come up — this role will evolve with the brand's needs.

What We're Looking For

• Genuine interest in social media, creator culture, and how brands show up on Instagram Reels and YouTube Shorts.
• Sharp eye for funny, witty content — you can tell good creator content from generic content.
• Comfortable with spreadsheets/trackers; no prior tool experience required, we'll train you.
• Strong written communication — you'll be reviewing briefs and creator content daily.
• Organized and detail-oriented — juggling multiple agencies and creators requires it.
• Bias for action and comfort with ambiguity — this is a startup-paced brand team, not a big-company internship.