Assistant Brand Manager

Hector Beverages; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Hector Beverages, based in Bangalore, India, seeks an ambitious Assistant Brand Manager to drive growth for Paper Boat and related brands in a fast-paced FMCG setting. The role focuses on planning campaigns, developing brand assets, and coordinating cross-functional launches.

You will work with sales, product development, and creative teams, travel across regions, and deliver performance reports to senior management.

Qualifications

• Undergraduate or Graduate degree from Tier 1 or Tier 2 institutions.
• 1–2 years of experience as Assistant Brand Manager in FMCG.
• Strong MS Excel skills and business presentation capabilities.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving mindset.
• Willingness to travel and collaborate cross-functionally.

Responsibilities

• Plan and execute integrated marketing campaigns across promotions, digital, advertising, and on-ground activations.
• Collaborate with creative teams to develop brand assets and communication.
• Partner with product development for new product launches and category management.
• Analyze market trends, consumer demographics, pricing strategies, and competitor activities to derive actionable insights.
• Monitor brand performance metrics and adjust strategies accordingly.
• Identify growth opportunities in collaboration with the Category Head.
• Work closely with pan-India sales teams for product launches and placements.
• Support execution across regions with travel as needed.
• Prepare and present brand performance reports to management.

Skills

MS Excel

Business presentations

Communication skills

Analytical thinking

Education

Undergraduate or Graduate degree (Tier 1/2 institutions)

Job description

About Hector Beverages Pvt. Ltd.

Established in 2010 in India, Hector Beverages rose to prominence with its signature brand, the Paper Boat, a ready-to-drink beverage that encapsulates the essence of traditional Indian flavors. The inception of Hector Beverages was driven by the founders' vision to bridge the market void for traditional Indian drinks and to present the world with a taste of India's rich cultural beverages.

About Hector Beverages Pvt. Ltd.

Established in 2010 in India, Hector Beverages rose to prominence with its signature brand, the Paper Boat, a ready-to-drink beverage that encapsulates the essence of traditional Indian flavors. The inception of Hector Beverages was driven by the founders' vision to bridge the market void for traditional Indian drinks and to present the world with a taste of India's rich cultural beverages.

L ocation
Headquartered in Whitefield, Bengaluru.
Current Standings
Over the past decade, Hector Beverages has expanded its product line to include fruit juices, coconut water, and iconic Indian beverages such as Aam panna and Jal-jeera and foods & dry fruits which includes products such as Chikki, Aam Papad, range of raw, roasted, and flavored dry fruits that includes mix of nuts, berries & seeds. The brand is synonymous with distinctive flavors and premium ingredients. Furthermore, the firm's commitment to quality and innovation is evidenced by its extensive infrastructure of nine dedicated factories (and counting) for Paper Boat products, providing direct employment to approximately 900 individuals and indirect employment to another 2000.

Organizational Culture
At its core, Hector Beverages thrives on a culture rooted in innovation, creativity, and collaboration. The company's flat organizational structure promotes open dialogue, empowering employees to lead their projects passionately. Hector Beverages is an equal opportunity employer and values diversity. All employment decisions are based on qualifications, merit, and business need. The organization is dedicated to fostering high-performing teams. Moreover, the culture of celebrating both minor and major achievements, nurture a motivated and committed workforce, driving exponential growth.

Job Description

Assistant Brand Manager Company: Hector Beverages Location: Bangalore, India About the Company Established in 2010, Hector Beverages is the creator of Paper Boat, a leading ready-to-drink beverage brand inspired by traditional Indian flavors. The company was founded with the vision of reviving and modernizing India's rich cultural beverages for contemporary consumers.

Role Overview

We are seeking a dynamic and analytical Assistant Brand Manager. The ideal candidate is data-driven, execution-focused, and passionate about building and scaling consumer brands in a fast-paced FMCG environment.

Key Responsibilities

• Plan and execute integrated marketing campaigns including promotions, digital marketing, advertising, and on-ground activations.
• Collaborate with creative teams to develop compelling brand assets and communication.
• Partner with product development teams for new product launches. Business & Category Management
• Analyze market trends, consumer demographics, pricing strategies, and competitor activities to develop actionable insights.
• Monitor brand performance metrics and recommend strategic adjustments.
• Identify growth opportunities in collaboration with the Category Head.
• Sales & Cross-Functional Collaboration
• Work closely with pan-India sales teams for product launches, placements, and performance tracking.
• Support execution across regions (travel involved).
• Prepare and present brand performance reports to management and key stakeholders.

Candidate Profile

• Undergraduate or Graduate from Tier 1 or Tier 2 institutions with relevant experience.
• 1-2 years of experience as Assistant Brand Manager preferably in FMCG company
• Strong MS Excel skills and business presentation capabilities.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving mindset.
• Comfortable working in a fast-paced, dynamic environment with evolving priorities.
• Willingness to travel and collaborate cross-functionally.
• Passion for brand building and driving measurable growth.