Influencer Marketing Executive

Idam Natural Wellness; Navi Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

D2C Fitness and Wellness Brand in Mumbai (Lower Parel) is seeking an influencer marketing professional to plan and execute campaigns across Instagram, YouTube and other platforms. You will identify and onboard relevant influencers, manage outreach, negotiations and collaborations, and coordinate with creative teams for campaign content.

You will track performance metrics like reach, engagement, clicks, conversions and ROI, and maintain relationships with influencers and agencies while exploring

Responsibilities

• Plan and execute influencer marketing campaigns across Instagram, YouTube and other relevant platforms.
• Identify and onboard relevant influencers and content creators.
• Manage influencer outreach, negotiations, commercials and collaborations.
• Coordinate with influencers for content briefs, timelines and campaign deliverables.
• Track campaign performance including reach, engagement, clicks, conversions and ROI.
• Work closely with the creative and performance marketing teams to develop effective influencer content.
• Maintain strong relationships with influencers and agencies.
• Explore new creators, trends and formats to improve brand visibility and sales.

Job description

Company - D2C Fitness and Wellness Brand

Location - Lower Parel

D2C wellness brand focused on making everyday health and nutrition simpler through high-quality products and customer-first experiences.

Key Responsibilities

• Plan and execute influencer marketing campaigns across Instagram, YouTube and other relevant platforms.
• Identify and onboard relevant influencers and content creators.
• Manage influencer outreach, negotiations, commercials and collaborations.
• Coordinate with influencers for content briefs, timelines and campaign deliverables.
• Track campaign performance including reach, engagement, clicks, conversions and ROI.
• Work closely with the creative and performance marketing teams to develop effective influencer content.
• Maintain strong relationships with influencers and agencies.
• Explore new creators, trends and formats to improve brand visibility and sales.