Influencer Marketing

Idam Natural Wellness; Gurugram District; On-site; INR 279,000 - 558,000; Full time

Job summary

D2C Company in Gurugram is seeking a creative Influencer Marketing Executive to manage influencer collaborations, execute campaigns, build creator relationships, and drive brand awareness across social platforms.

You will identify, onboard and negotiate with influencers, coordinate product seeding and shipments, brief creators on campaigns, and track performance metrics to optimize ROI and audience engagement for beauty and fragrance launches.

Responsibilities

• Identify, research, and onboard influencers, content creators, and brand ambassadors across Instagram, YouTube, and other social media platforms.
• Plan and execute influencer marketing campaigns aligned with brand objectives and product launches.
• Negotiate commercials, deliverables, usage rights, and collaboration terms with influencers.
• Coordinate product seeding, gifting campaigns, and influencer shipments.
• Brief influencers on campaign objectives, content guidelines, timelines, and brand messaging.
• Track campaign performance, including reach, impressions, engagement, views, conversions, and ROI.
• Maintain an updated influencer database, campaign tracker, and performance reports.
• Build and maintain long-term relationships with creators and talent management agencies.
• Monitor social media trends, competitor campaigns, and emerging creators relevant to the beauty and fragrance category.

Job description

Company - D2C Company

Location: Udyog Vihar, DLF Phase 3, Sector 20, Gurugram, Haryana 122016

Department: Marketing

Work Mode Onsite

office Employment Type Full Time

Role Overview

We are looking for a creative and result-oriented Influencer Marketing Executive to manage influencer collaborations, execute campaigns, build creator relationships, and drive brand awareness and engagement across digital platforms.

Key Responsibilities

• Identify, research, and onboard influencers, content creators, and brand ambassadors across Instagram, YouTube, and other social media platforms.
• Plan and execute influencer marketing campaigns aligned with brand objectives and product launches.
• Negotiate commercials, deliverables, usage rights, and collaboration terms with influencers.
• Coordinate product seeding, gifting campaigns, and influencer shipments.
• Brief influencers on campaign objectives, content guidelines, timelines, and brand messaging.
• Track campaign performance, including reach, impressions, engagement, views, conversions, and ROI.
• Maintain an updated influencer database, campaign tracker, and performance reports.
• Build and maintain long-term relationships with creators and talent management agencies.
• Monitor social media trends, competitor campaigns, and emerging creators relevant to the beauty and fragrance category.