Social Media & Content Creator Associate

BookLeaf Publishing; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

BookLeaf Publishing in Delhi is seeking a hands-on Social Media Manager to own the monthly content plan across Instagram, YouTube, LinkedIn, and Pinterest for two audiences: India’s first-time authors and poets, and a US audience of women around 36.

This role is on-site at our Jhandewalan office, 10 AM to 6 PM. You’ll produce 30–40 pieces monthly, edit video content, and lead a small creator pipeline while tracking growth metrics.

Qualifications

• 2–4 years running social for a consumer brand, D2C publisher, or agency.
• Portfolio with numbers attached: show growth from take-over to leave.
• Editing ability: CapCut, Premiere, or Final Cut.
• Strong writing in English; Hindi a plus.
• Comfortable on camera or able to coach others on camera.
• Bonus: US or international audience or books/creator-economy space.

Responsibilities

• Own the monthly content plan across Instagram, YouTube, LinkedIn and Pinterest.
• Produce 30–40 pieces per month; hands-on creation, not just briefs.
• Source and brief UG C creators on Collabstr, JoinBrands and Fiverr; manage budget.
• Build author storytelling through launch reels and first-copy moments.
• Report on followers, reach, saves, shares, clicks and signups; adjust plan as needed.
• Manage 1–2 interns and freelance editors as we scale.

Skills

Social strategy

Content creation

Analytics

Video editing

Copywriting

On-camera presence

Tools

CapCut

Premiere

Final Cut

Job description

BookLeaf Publishing is one of India's largest self-publishing platforms — 1,200+ books published every month, a 22,000+ title catalogue, in-house printing in Delhi, and global distribution through Ingram. We were featured on Shark Tank India, Season 4.

We're bootstrapped and profitable, and we're now building our audience in the US alongside India. This role sits at the centre of that.

What you'll own

The calendar. You own the monthly content plan across Instagram, YouTube, LinkedIn, and Pinterest — for two distinct audiences. In India, first-time authors and poets, largely 20s and 30s. In the US, a mostly female audience with a median age around 36. Same product, very different content.

The output. 30–40 pieces a month. You'll create a meaningful share of it yourself — this is a hands-on role, not a briefing-only one.

The creator pipeline. Source and brief UGC creators on Collabstr, JoinBrands, and Fiverr, review their output, and keep cost-per-usable-video inside budget.

Author storytelling. Our best content comes from our own authors — launch reels, award announcements, first-copy-in-hand moments. You'll build a repeatable way to capture and publish these.

The numbers. Follower growth, reach, saves and shares, profile-to-website clicks, and content-attributed signups. You'll report on these monthly and change the plan when they don't move.

The team. Manage 1–2 interns and freelance editors as we scale.

What we're looking for

• 2–4 years running social for a consumer brand, D2C company, publisher, or agency
• A portfolio with numbers attached. Tell us what an account looked like when you took it over and what it looked like when you left
• You can edit, not just brief. CapCut, Premiere, or Final Cut
• Sharp writing in English. Hindi is a plus
• Comfortable on camera, or able to get other people comfortable on camera
• Bonus: experience with a US or international audience, or in the books/creator-economy space

Logistics

• On-site at our Jhandewalan office, 10 AM to 6 PM
• You'll report to the founding team and have real ownership from month one