Creative Marketing Associate / Intern

BookLeaf Publishing; Delhi; On-site; INR 550,000 - 850,000; Full time

Benefits offered by this job

On-site at Jhandewalan office

Job summary

BookLeaf Publishing, Delhi, seeks a skilled Social Media Manager to lead our monthly content plan across Instagram, YouTube, LinkedIn and Pinterest for Indian first-time authors and a US female audience. This hands-on role drives 30–40 pieces monthly while shaping the creator pipeline and author storytelling.

You will report monthly on growth metrics and adjust the plan to maximize reach and signups. On-site at our Jhandewalan office, 10 AM–6 PM.

Qualifications

• 2–4 years of running social for a consumer brand, D2C company, publisher, or agency.
• A portfolio with numbers attached; show growth from takeover to exit state.
• CapCut, Premiere, or Final Cut editing experience.
• Strong English writing; Hindi is a plus.
• Comfortable on camera or able to put others at ease on camera.

Responsibilities

• Own the monthly content calendar across Instagram, YouTube, LinkedIn and Pinterest for two audiences.
• Publish 30–40 pieces per month; hands‑on creation, not briefing only.
• Source and brief UGC creators on Collabstr/JoinBrands/Fiverr; manage budget.
• Tell author stories via launch reels and announcements.
• Report on follower growth, reach, saves, shares and clicks; adjust plan monthly.

Skills

Social media management

Video editing

Creative writing

On-camera presence

English writing

Tools

CapCut

Premiere Pro

Final Cut Pro

Job description

BookLeaf Publishing is one of India's largest self-publishing platforms — 1,200+ books published every month, a 22,000+ title catalogue, in-house printing in Delhi, and global distribution through Ingram. We were featured on Shark Tank India, Season 4.

We're bootstrapped and profitable, and we're now building our audience in the US alongside India. This role sits at the centre of that.

What you'll own

The calendar. You own the monthly content plan across Instagram, YouTube, LinkedIn, and Pinterest — for two distinct audiences. In India, first-time authors and poets, largely 20s and 30s. In the US, a mostly female audience with a median age around 36. Same product, very different content.

The output. 30–40 pieces a month. You'll create a meaningful share of it yourself — this is a hands‑on role, not a briefing‑only one.

The creator pipeline. Source and brief UGC creators on Collabstr, JoinBrands, and Fiverr, review their output, and keep cost-per-usable-video inside budget.

Author storytelling. Our best content comes from our own authors — launch reels, award announcements, first-copy-in-hand moments. You'll build a repeatable way to capture and publish these.

The numbers. Follower growth, reach, saves and shares, profile‑to‑website clicks, and content‑attributed signups. You'll report on these monthly and change the plan when they don't move.

The team. Manage 1–2 interns and freelance editors as we scale.

What we're looking for

• 2–4 years running social for a consumer brand, D2C company, publisher, or agency
• A portfolio with numbers attached. Tell us what an account looked like when you took it over and what it looked like when you left
• You can edit, not just brief. CapCut, Premiere, or Final Cut
• Sharp writing in English. Hindi is a plus
• Comfortable on camera, or able to get other people comfortable on camera
• Bonus: experience with a US or international audience, or in the books/creator‑economy space

Logistics

• On‑site at our Jhandewalan office, 10 AM to 6 PM
• You'll report to the founding team and have real ownership from month one