Influencer Marketing Associate

Taglynk; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

A dynamic marketing agency in Bengaluru is seeking an Associate for a full-time marketing role. This position involves executing multi-channel campaigns, building influencer partnerships, and analyzing campaign performance to enhance brand visibility. The ideal candidate will have a bachelor's degree in marketing or a related field and a strong understanding of digital marketing strategies.

Qualifications

• Strong understanding of social media, email marketing, and paid advertising.
• Ability to thrive in a fast-paced environment while managing multiple projects.
• Passionate about innovative marketing strategies and campaigns.

Responsibilities

• Support planning and execution of multi-channel marketing campaigns.
• Identify, recruit, and onboard influencers for partnerships.
• Develop creative briefs for campaigns that align with brand goals.
• Analyze marketing campaign data to improve performance and engagement.
• Stay informed about industry trends and emerging platforms.
• Collaborate with cross-functional teams to ensure brand consistency.

Skills

Digital marketing

Communication skills

Creative thinking

Project management

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

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Overview

Marketing role focused on influencer partnerships, multi-channel campaigns, and data-driven optimization to drive brand visibility, engagement, and conversions.

Responsibilities

• Campaign Execution: Support the planning and execution of multi-channel marketing campaigns (including CRM, TikTok, Instagram) to enhance brand visibility, drive brand love and customer acquisition.
• Influencer Partnerships: Identify, recruit, and onboard influencers passionate about hormone tracking, fertility, and wellness, to grow our network across key social media platforms.
• Campaign Ideation: Develop creative and exciting briefs for upcoming campaigns that align with brand goals and resonate with target audiences.
• Performance Tracking: Help analyze marketing and influencer campaign data, providing insights and actionable recommendations to improve campaign performance, engagement, and conversion rates.
• Industry Trends: Stay informed about the latest industry trends, emerging platforms, and best practices to ensure we are leveraging the most effective strategies.
• Cross-Functional Collaboration: Partner with teams across design, social, brand, medical, and content departments to ensure unified messaging and brand consistency across all channels.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong understanding of digital marketing, including social media, email marketing, and paid advertising.
• Excellent communication, writing, and storytelling skills.
• Ability to thrive in a fast-paced environment while managing multiple projects simultaneously.
• Creative thinker with a passion for developing innovative marketing strategies and campaigns.

Desired Attributes

• Hustler mentality: A hands-on problem solver, ready to dive in and collaborate with influencers.
• Adaptability: Thrives under tight deadlines and high-pressure situations, always finding clever solutions to challenges.
• Passionate about women’s health: Enthusiastic about educating influencers on the importance of hormone tracking and its impact on well-being.
• Strong communicator: Able to simplify complex concepts and present them in a fun, engaging way.
• Social media savvy: Well-versed in platforms like Instagram, TikTok, Facebook, YouTube, and more—someone who’s deeply familiar with online trends.
• Cultural awareness: Stays in touch with US pop culture and online communities.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Marketing Services
• Hospitals and Health Care