Influencer Marketing Intern

Pollen; Mumbai; On-site; INR 111,600 - 223,200; Full time

Job summary

A marketing agency in Mumbai is seeking an Influencer Marketing Intern to assist with influencer campaigns across digital platforms. The role involves researching influencers, coordinating campaign execution, and maintaining performance metrics to ensure alignment with brand guidelines. Ideal candidates are pursuing a Bachelor's degree in Marketing or Communications and have a basic understanding of social media and influencer marketing. Hands-on experience will be provided in a fast-paced environment.

Qualifications

• Currently pursuing or completed a Bachelor's degree in Marketing or Communications.
• Basic understanding of social media and influencer marketing.
• Ability to maintain databases and track performance metrics.

Responsibilities

• Assist in planning and executing influencer campaigns across digital platforms.
• Support coordination of influencer campaigns from onboarding to deliverables.
• Maintain influencer databases and campaign performance trackers.

Skills

Good communication skills

Coordination skills

Detail-oriented

Research abilities

Proactive nature

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

As an Influencer Marketing Intern, you will assist in planning and executing influencer campaigns across digital platforms. You will support influencer research, coordination, and campaign execution while ensuring content aligns with brand guidelines. This role offers hands-on experience in a fast-paced agency environment.

Key Responsibilities

Brand & Campaign Understanding

• Learn and understand client brand identity, tone, and campaign goals
• Ensure influencer content aligns with brand guidelines
• Identify relevant influencers across platforms like Instagram and YouTube
• Evaluate profiles based on engagement, audience, and content quality
• Assist in outreach and communication with influencers

Campaign Execution

• Support coordination of influencer campaigns from onboarding to delivery
• Share briefs, timelines, and follow up on deliverables

Content Review

• Assist in reviewing influencer content for quality and brand alignment
• Ensure approvals before content goes live

Reporting & Tracking

• Maintain influencer databases and campaign trackers
• Support reporting on performance metrics like reach and engagement

Coordination

• Work with internal teams (creative, content, client servicing) for smooth execution
• Ensure timely communication between all stakeholders

Qualifications & Skills

• Bachelor’s degree (or currently pursuing) in Marketing, Communications, or related field
• Basic understanding of social media and influencer marketing
• Good communication and coordination skills
• Detail-oriented with strong research abilities
• Proactive and eager to learn in a fast-paced environment