Influencer Buying Specialist

CATR Media; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

CATR Media in Gurgaon is seeking an Influencer Buying Specialist to join our team. You’ll drive influencer campaigns from brief to closure, finding the right creators and negotiating commercials that align with budgets and goals.

You’ll work with creators, talent managers and agencies, tracking rates and deliverables while juggling multiple campaigns and deadlines. This role demands ownership, strong networking, and a pulse on current trends and formats.

Qualifications

• 2–5 years of experience in influencer marketing, influencer buying, talent management or a similar role.
• Knowledge of the Indian creator ecosystem.
• Understanding creator pricing and ability to spot a good deal.
• Strong negotiation and closing skills.
• Comfort with budgets, numbers and spreadsheets.

Responsibilities

• Find creators who fit the brief and aren’t just the trending ones.
• Build influencer lists across Instagram, YouTube and other platforms.
• Negotiate rates and secure the best possible commercials.
• Collaborate with creators, talent managers and influencer agencies.
• Manage influencer buying from brief to closure.
• Track creator rates, deliverables and campaign spends.
• Handle multiple campaigns without losing track of deadlines.
• Work with strategy, creative and account teams.
• Stay on top of new creators, trends, formats and the creator ecosystem.

Skills

Influencer marketing

Negotiation

Budgeting

Campaign management

Networking

Tools

Excel

Job description

If you know your creators, know what they charge, and can tell when a quote is actually worth it, we should talk.

We’re looking for an Influencer Buying Specialist to join our team in Gurgaon. You’ll be right in the middle of our influencer campaigns, from finding the right creators to negotiating commercials and getting deals closed.

What you’ll be doing

• Finding creators who actually make sense for the brief, not just whoever is trending
• Building influencer lists across Instagram, YouTube and other platforms
• Negotiating rates and getting the best possible commercials
• Working with creators, talent managers and influencer agencies
• Handling influencer buying from brief to closure
• Keeping track of creator rates, deliverables and campaign spends
• Managing multiple campaigns without losing your mind
• Working closely with our strategy, creative and account teams
• Staying on top of new creators, trends, formats and what’s happening in the creator ecosystem

What we’re looking for

• 2–5 years of experience in influencer marketing, influencer buying, talent management or a similar role
• You know the Indian creator ecosystem well
• You understand creator pricing and can spot a good deal
• You’re good at negotiating and even better at closing
• You’re comfortable with numbers, budgets and spreadsheets
• You know how to deal with creators and managers without making things complicated
• You can juggle multiple campaigns and deadlines
• You take ownership. We don’t want someone who needs to be chased for every update.
• You already have a solid creator / talent manager network
• You’ve worked on large influencer campaigns
• You’ve worked across categories like travel, health, FMCG, fashion, lifestyle or tech
• You spend enough time online to know who’s actually relevant right now

Location: DLF CyberHub, Gurgaon

Experience: 2–5 years

Type: Full-time, on-site