IMU-SONG Strategy Manager

Accenture in India; Mumbai; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Accenture in India is seeking a manager-level IMU Brand and Marketing Strategist to lead growth marketing strategy and brand initiatives across high-impact verticals. This role focuses on storytelling, digital innovation, and data-informed branding to shape client engagements and drive performance-led outcomes.

You will collaborate with senior client stakeholders, including CXOs, to translate business objectives into impactful marketing programs and build long-term capabilities within

Qualifications

• 8+ years of experience in brand and marketing strategy with growth ownership.
• MBA or PGDM from premier institutes preferred.
• Exposure to CXOs, promoters, investors, or board-level stakeholders.

Responsibilities

• Lead end-to-end brand and content strategy for enterprise-level clients across sectors.
• Drive the strategic vision for marketing campaigns from insight generation to execution.
• Develop data-backed personas, content frameworks, and go-to-market plans.
• Collaborate with creative, digital, performance, and media teams for cohesive campaigns.
• Work with client stakeholders to translate business objectives into marketing programs.
• Leverage marketing tech platforms to drive scale, personalization, and measurable outcomes.
• Contribute to pitch development and business growth through consultative engagement.
• Stay ahead of market trends, insights, and new technologies including social commerce and Gen AI.
• Develop strategic partnerships and vendor relationships.
• Build and grow high-performing teams and long-term capabilities.

Skills

Strategic growth marketing

Full-funnel marketing strategy

Content & campaign strategy

Data-driven marketing

CXO management

Digital & social media strategy

Education

MBA or PGDM

Job description

Job Title - IMU Brand and Marketing Strategist Manager

Management Level: 07 – Manager

Location: Mumbai

Must have skills: Strategic growth marketing and full-funnel marketing strategy, content & campaign strategy, data-driven marketing, CXO management, digital & social media strategy.

Good to have skills: Social commerce, performance marketing, hands‑on experience with MarTech stacks, AI‑enabled marketing, GenAI‑driven marketing transformation.

Experience: Minimum 8+ year(s) of experience is required with proven experience owning Marketing led business growth numbers. Direct exposure to CXOs, promoters, investors, or board‑level stakeholders.

Educational Qualification: Master’s degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred

Job Summary

We are seeking a manager – Brand and Marketing Strategist to lead and shape growth marketing strategy, across high‑impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data‑informed branding. You’ll play a critical role in current and upcoming engagements, helping our clients achieve brand resonance, customer engagement, and performance‑led outcomes through smart marketing.

Roles & Responsibilities

• Lead end-to-end brand and content strategy for enterprise‑level clients across sectors
• Drive the strategic vision for marketing campaigns—from insight generation to execution oversight.
• Develop data‑backed personas, content frameworks, and go‑to‑market strategies tailored to each client's objectives.
• Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.
• Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.
• Leverage marketing tech platforms and tools to drive scale, personalization, & measurable outcomes
• Contribute to pitch development and business growth through consultative engagement.
• Stay ahead of market trends, competitive insights, & new technologies including social commerce, Gen AI, etc.
• Drive strategic partnerships, vendor relationships, and ecosystem collaborations
• Build, lead, and grow high‑performing teams and long‑term capabilities

Professional & Technical Skills

• Skilled in developing brand positioning, messaging architecture, & integrated campaign strategies.
• Strong understanding of content marketing ecosystems (owned, earned, and paid media).
• Skilled in customer journey mapping, content lifecycle planning, and editorial governance.
• Strong analytical mindset & proficiency in using analytics tools and analyzing performance data to refine marketing tactics
• Strong storytelling, presentation, and communication skills
• Experience working with senior, high‑impact marketing teams and seasoned client stakeholders
• Experience working in or with digital first and agile environments
• Exposure to AI‑driven marketing, GenAI‑based content, or intelligent campaign optimization
• Believing in the power of brands

What’s in‑store for you?

• Learn and grow continuously: Build new skills, grow existing skills, develop new areas of expertise within functional, technical or industry areas of the business with Accenture’s unmatched 24/7 expert‑curated learning boards, webinars and classroom‑style training programs
• Innovate: Get access to resources that will allow you to leverage the latest technologies and bring innovation to life with the world’s most recognizable companies - Thrive and advance: Grow your career as far as your ambitions take you.
• Truly human: Bring your whole self to a company that aims to be the most diverse in the world and delivers real‑time performance feedback based on your strengths, not stats