IMU-SONG Strategy Manager

8102 ASOL-Mumbai STPI Company; Mumbai; On-site; INR 400,000 - 640,000; Full time

Job summary

Accenture is seeking a Manager for IMU Brand and Marketing Strategy in Mumbai to lead growth marketing across high-impact industry verticals. This role emphasizes storytelling, digital innovation, and data-informed branding to drive client engagement and performance-led outcomes.

You will work with senior stakeholders to shape strategy, oversee campaigns, and leverage AI-driven marketing to deliver scalable, measurable results, while growing a high-performing team in a dynamic, global firm.

Qualifications

• 8+ years of experience in marketing-led growth with track record of impact.
• Direct exposure to CXOs, promoters, investors or board-level stakeholders.

Responsibilities

• Lead end-to-end brand and content strategy for enterprise clients.
• Define strategic vision for marketing campaigns from insights to execution.
• Develop personas, content frameworks and GTM plans for clients.
• Collaborate with creative, digital, performance and media teams.
• Translate client objectives into impactful marketing programs.
• Leverage marketing tech to drive scale, personalization and measurable outcomes.
• Support pitch development and contribute to business growth.
• Monitor market trends and adopt GenAI/social commerce technologies.
• Foster partnerships and build long-term capabilities.
• Develop and grow high-performing marketing teams.

Skills

Growth marketing

Full-funnel strategy

Content & campaigns

Data-driven marketing

CXO relationship mgmt

Digital & social media

Education

MBA/PGDM

Tools

MarTech stacks

AI-enabled marketing

GenAI tools

Job description

Job Title - IMU Brand and Marketing Strategist Manager Management Level: 07 – Manager Location: Mumbai

Must Have Skills

• Strategic growth marketing and full-funnel marketing strategy, content & campaign strategy, data-driven marketing, CXO management, digital & social media strategy.

Good to Have Skills

• Social commerce, performance marketing, hands-on experience with MarTech stacks, AI-enabled marketing, GenAI-driven marketing transformation.

Experience

Minimum 8+ year(s) of experience is required with proven experience owning Marketing led business growth numbers. Direct exposure to CXOs, promoters, investors, or board-level stakeholders.

Educational Qualification

Master’s degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred

Job Summary

We are seeking a manager – Brand and Marketing Strategist to lead and shape growth marketing strategy, across high-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data-informed branding. You’ll play a critical role in current and upcoming engagements, helping our clients achieve brand resonance, customer engagement, and performance-led outcomes through smart marketing.

Roles & Responsibilities

• Lead end-to-end brand and content strategy for enterprise-level clients across sectors
• Drive the strategic vision for marketing campaigns—from insight generation to execution oversight.
• Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives.
• Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.
• Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.
• Leverage marketing tech platforms and tools to drive scale, personalization, & measurable outcomes
• Contribute to pitch development and business growth through consultative engagement.
• Stay ahead of market trends, competitive insights, & new technologies including social commerce, Gen AI, etc.
• Drive strategic partnerships, vendor relationships, and ecosystem collaborations
• Build, lead, and grow high-performing teams and long-term capabilities

Professional & Technical Skills

• Skilled in developing brand positioning, messaging architecture, & integrated campaign strategies.
• Strong understanding of content marketing ecosystems (owned, earned, and paid media).
• Skilled in customer journey mapping, content lifecycle planning, and editorial governance.
• Strong analytical mindset & proficiency in using analytics tools and analyzing performance data to refine marketing tactics
• Strong storytelling, presentation, and communication skills
• Experience working with senior, high-impact marketing teams and seasoned client stakeholders
• Experience working in or with digital first and agile environments
• Exposure to AI-driven marketing, GenAI-based content, or intelligent campaign optimization
• Believing in the power of brands

What’s in-store for you?

• Learn and grow continuously: Build new skills, grow existing skills, develop new areas of expertise within functional, technical or industry areas of the business with Accenture’s unmatched 24/7 expert-curated learning boards, webinars and classroom-style training programs
• Innovate: Get access to resources that will allow you to leverage the latest technologies and bring innovation to life with the world’s most recognizable companies
• Thrive and advance: Grow your career as far as your ambitions take you.
• Truly human: Bring your whole self to a company that aims to be the most diverse in the world and delivers real-time performance feedback based on your strengths, not stats

Experience

Minimum 8+ year(s) of experience is required with proven experience owning Marketing led business growth numbers. Direct exposure to CXOs, promoters, investors, or board-level stakeholders.

Educational Qualification

Master’s degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive. Explore your next step at Accenture Belong. Grow. Thrive. Join agreat place to work for reinventors who drive meaningful change for our clients, communities, and the world. Wo rld. Explore your next step at Accenture