I&P - GN - SONG - AI & Data - Marketing - MMM DSP - Consultant

Accenture in India; Bengaluru; Presencial; INR 1.800.000 - 2.600.000; Jornada completa

Descripción de la vacante

Accenture in India is seeking a Decision Science Consultant – Digital Media Optimization to bridge measurement science with media execution. You will develop Marketing Mix Models and attribution studies and operationalize insights in DV360, Meta Ads Manager, and Amazon DSP for data-driven budget decisions.

You will translate MMM outputs into activation plans, oversee budget splits, and design experiments to continuously recalibrate findings, communicating results to marketing and finance

Formación

• Experience building Marketing Mix Models (MMM) and attribution studies.
• Hands-on with DV360, Meta Ads Manager or Amazon DSP.
• Strong understanding of programmatic activation and measurement.

Responsabilidades

• Translate MMM outputs and channel ROI into structured activation plans and media briefs.
• Oversee budget splits, bid strategies, audience targeting, and campaign structures across DSPs.
• Design incrementality experiments to validate MMM findings over time.
• Build dashboards linking programmatic performance to measurement assumptions and flag deviations.
• Communicate findings and budget recommendations clearly to non-technical stakeholders.
• Develop and validate MMM using regression or Bayesian approaches to guide budget allocation.

Conocimientos

Marketing Measurement

DV360

Meta Ads

Amazon DSP

Campaign setup

Bid strategy

Audience management

Performance monitoring

Programmatic buying

CPM / vCPM

Frequency capping

Deal IDs

Auction dynamics

Python

SQL

Data Clean Rooms

Looker Studio

Tableau

Power BI

Descripción del empleo

Decision Science Consultant – Digital Media Optimization | S&C

Management Level: 09 – Team Lead / Consultant

Location: PAN India

Must have skills:

• Programmatic Activation (DV360 | Meta Ads | Amazon DSP)
• Budget & Bid Optimization
• Audience Targeting
• Campaign Optimization
• Media Planning & Activation
• Python

Good to have skills:

• Marketing Mix Modeling
• Multi-touch Attribution
• Clean Room Technologies
• GA4

Job Summary

As a Marketing Measurement & Activation Consultant, you will bridge the gap between measurement science and media execution. You will build and deliver Marketing Mix Models (MMM) and attribution studies, then operationalize those insights directly within platforms such as Google DV360, Meta Ads Manager, and Amazon DSP, ensuring data-driven recommendations translate into real budget and campaign decisions.

Roles & Responsibilities

• Translate MMM outputs, channel ROI, diminishing returns curves, budget elasticity, into structured activation plans and media briefs for trading teams.
• Implement or oversee execution of measurement-informed budget splits, bid strategies, audience targeting, and campaign structures across DV360, Meta Ads Manager, and Amazon DSP.
• Design incrementality experiments (geo holdouts, conversion lift, A/B tests) to validate and recalibrate MMM findings over time.
• Build dashboards connecting real-time programmatic performance to measurement model assumptions, flagging deviations and recommending corrective actions.
• Communicate findings and budget recommendations clearly to non-technical stakeholders including marketing leads and finance.
• Build and validate Marketing Mix Models (MMM) using regression-based or Bayesian approaches to quantify channel ROI and inform budget allocation.

Professional & Technical Skills

• Must Have Skills: Marketing Measurement and practical working knowledge of at least two of: Google DV360, Meta Ads Manager, Amazon DSP, including campaign setup, bid strategy, audience management, and performance monitoring.
• Strong understanding of programmatic buying mechanics — insertion orders, CPM/vCPM, frequency capping, deal IDs, and auction dynamics.
• Familiarity with core measurement concepts: baseline vs. incremental sales, media contribution, budget optimisation, and media synergies.
• Good to Have Skills: Hands-on experience of Marketing Mix Modeling using Python/R, Multi-touch attribution (MTA), incrementality testing methodologies, SQL, data clean rooms (Google ADH, Meta Advanced Analytics), and visualization tools (Looker Studio, Tableau, Power BI).
• undefinedAdditional Information:- The ideal candidate has worked on both sides of the measurement-activation divide — comfortable owning an MMM end-to-end and equally at ease in a DSP interface, with a genuine interest in closing the loop between what the data recommends and what gets executed in media.- This position is based at PAN India offices . About Our Company | Accenture (do not remove the hyperlink)