I&P - GN - SONG - AI & Data - Marketing - MMM DSP - Consultant

Accenture; Bengaluru; Vor Ort; INR 1.500.000 - 2.800.000; Vollzeit

Zusammenfassung

Accenture is seeking a Marketing Measurement & Activation Consultant to bridge measurement science with media execution. You will build Marketing Mix Models and attribution studies, translating insights into budget and campaign decisions across DV360, Meta Ads Manager, and Amazon DSP.

Based in PAN India offices, the role requires hands-on MMM development, experimentation design, and dashboarding, with strong analytics, programming (Python), and programmatic activation skills.

Qualifikationen

• Marketing measurement expertise with MMM and attribution concepts.
• Experience with using DV360, Meta Ads Manager, or Amazon DSP for activation.
• Strong knowledge of budget optimization and media planning principles.

Aufgaben

• Translate MMM outputs into structured activation plans and media briefs for trading teams.
• Oversee budget splits, bid strategies, audience targeting, and campaign structures across DV360, Meta Ads Manager, and Amazon DSP.
• Design incrementality experiments (geo holdouts, conversion lift, A/B tests) to validate MMM findings over time.
• Build dashboards linking real-time programmatic performance to measurement model assumptions and flag deviations.
• Communicate findings and budget recommendations clearly to marketing leads and finance.
• Develop MMM using regression-based or Bayesian approaches to quantify ROI and inform budgets.

Kenntnisse

Programmatic Activation

Budget & Bid Optimization

Audience Targeting

Campaign Optimization

Python

Ausbildung

B.Tech/BE/M.Sc. (Statistics, Economics, Mathematics, Computer Science, Marketing, or a related field)

Tools

Google DV360

Meta Ads Manager

Amazon DSP

Jobbeschreibung

Job Title - Decision Science Consultant - Digital Media Optimization | S&C

Management Level :09 - Team Lead / Consultant

Location: PAN India

Must have skills: Programmatic Activation (DV360 | Meta Ads | Amazon DSP), Budget & Bid Optimization, Audience Targeting, Campaign Optimization, Media Planning & Activation, Python

Good to have skills: Marketing Mix Modeling, Multi-touch Attribution, Clean Room Technologies, GA4

Job Summary:

As a Marketing Measurement & Activation Consultant, you will bridge the gap between measurement science and media execution. You will build and deliver Marketing Mix Models (MMM) and attribution studies, then operationalize those insights directly within platforms such as Google DV360, Meta Ads Manager, and Amazon DSP, ensuring data-driven recommendations translate into real budget and campaign decisions.

Roles & Responsibilities:

• Translate MMM outputs, channel ROI, diminishing returns curves, budget elasticity, into structured activation plans and media briefs for trading teams.
• Implement or oversee execution of measurement-informed budget splits, bid strategies, audience targeting, and campaign structures across DV360, Meta Ads Manager, and Amazon DSP.
• Design incrementality experiments (geo holdouts, conversion lift, A/B tests) to validate and recalibrate MMM findings over time.
• Build dashboards connecting real-time programmatic performance to measurement model assumptions, flagging deviations and recommending corrective actions.
• Communicate findings and budget recommendations clearly to non-technical stakeholders including marketing leads and finance.
• Build and validate Marketing Mix Models (MMM) using regression-based or Bayesian approaches to quantify channel ROI and inform budget allocation.

Professional & Technical Skills:

• Must Have Skills: Marketing Measurement and practical working knowledge of at least two of: Google DV360, Meta Ads Manager, Amazon DSP, including campaign setup, bid strategy, audience management, and performance monitoring.
• Strong understanding of programmatic buying mechanics - insertion orders, CPM/vCPM, frequency capping, deal IDs, and auction dynamics.
• Familiarity with core measurement concepts: baseline vs. incremental sales, media contribution, budget optimisation, and media synergies.
• Good to Have Skills: Hands-on experience of Marketing Mix Modeling using Python/R, Multi-touch attribution (MTA), incrementality testing methodologies, SQL, data clean rooms (Google ADH, Meta Advanced Analytics), and visualization tools (Looker Studio, Tableau, Power BI).
• undefined Additional Information: - The ideal candidate has worked on both sides of the measurement-activation divide - comfortable owning an MMM end-to-end and equally at ease in a DSP interface, with a genuine interest in closing the loop between what the data recommends and what gets executed in media. - This position is based at PAN India offices . (do not remove the hyperlink)

Qualification

Experience: Minimum 3 years of experience is required

Educational Qualification: B.Tech/BE/M.Sc. (Statistics, Economics, Mathematics, Computer Science, Marketing, or a related field)