I&P - GN - SONG - AI & Data - Marketing - MMM DSP - Consultant

8113 ASOL- Bangalore 7 SEZ Company; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Accenture is seeking a Decision Science Consultant – Digital Media Optimization to bridge measurement science with media execution across PAN India. You will build Marketing Mix Models and attribution studies, translating insights into actionable budget decisions on DV360, Meta Ads Manager, and Amazon DSP.

The role requires 3+ years in marketing measurement, strong MMM knowledge, and hands-on programmatic experience.

Qualifications

• Minimum 3 years of experience in Marketing Measurement and Activation.
• Strong knowledge of Marketing Mix Modeling (MMM) and attribution.
• Experience with programmatic platforms DV360, Meta Ads Manager, and Amazon DSP.

Responsibilities

• Translate MMM outputs and channel ROI into activation plans and media briefs for trading teams.
• Implement or oversee measurement-informed budget splits, bid strategies, audience targeting, and campaign structures across DV360, Meta Ads Manager, and Amazon DSP.
• Design incrementality experiments (geo holdouts, conversion lift, A/B tests) to validate MMM findings.
• Build dashboards linking real-time programmatic performance to MMM assumptions and flag deviations.
• Communicate findings and budget recommendations clearly to marketing leads and finance.
• Build and validate MMM using regression-based or Bayesian approaches to quantify channel ROI and inform budgeting.

Skills

MMM modeling

Python

Programmatic activation

Budget optimization

Audience targeting

Campaign optimization

Media planning

Education

B.Tech/BE/M.Sc. (Statistics, Economics, Mathematics, Computer Science, Marketing, or related field)

Tools

DV360

Meta Ads Manager

Amazon DSP

SQL

Looker Studio

Tableau

Power BI

Job description

Job Title - Decision Science Consultant – Digital Media Optimization | S&C Management Level : 09 – Team Lead / Consultant Location: PAN India Must have skills: Programmatic Activation (DV360 | Meta Ads | Amazon DSP) , Budget & Bid Optimization, Audience Targeting, Campaign Optimization, Media Planning & Activation , Python Good to have skills: Marketing Mix Modeling, Multi-touch Attribution, Clean Room Technologies, GA4

Job Summary: As a Marketing Measurement & Activation Consultant, you will bridge the gap between measurement science and media execution. You will build and deliver Marketing Mix Models (MMM) and attribution studies, then operationalize those insights directly within platforms such as Google DV360, Meta Ads Manager, and Amazon DSP, ensuring data-driven recommendations translate into real budget and campaign decisions.

Roles & Responsibilities

• Translate MMM outputs, channel ROI, diminishing returns curves, budget elasticity, into structured activation plans and media briefs for trading teams.
• Implement or oversee execution of measurement-informed budget splits, bid strategies, audience targeting, and campaign structures across DV360, Meta Ads Manager, and Amazon DSP.
• Design incrementality experiments (geo holdouts, conversion lift, A/B tests) to validate and recalibrate MMM findings over time.
• Build dashboards connecting real-time programmatic performance to measurement model assumptions, flagging deviations and recommending corrective actions.
• Communicate findings and budget recommendations clearly to non-technical stakeholders including marketing leads and finance.
• Build and validate Marketing Mix Models (MMM) using regression-based or Bayesian approaches to quantify channel ROI and inform budget allocation.

Professional & Technical Skills:

Must Have Skills:

• Marketing Measurement and practical working knowledge of at least two of: Google DV360, Meta Ads Manager, Amazon DSP, including campaign setup, bid strategy, audience management, and performance monitoring.
• Strong understanding of programmatic buying mechanics — insertion orders, CPM/vCPM, frequency capping, deal IDs, and auction dynamics.
• Familiarity with core measurement concepts: baseline vs. incremental sales, media contribution, budget optimisation, and media synergies.

Good to Have Skills:

• Hands‑on experience of Marketing Mix Modeling using Python/R, Multi‑touch attribution (MTA), incrementality testing methodologies, SQL, data clean rooms (Google ADH, Meta Advanced Analytics), and visualization tools (Looker Studio, Tableau, Power BI).

undefinedAdditional Information:

- The ideal candidate has worked on both sides of the measurement‑activation divide — comfortable owning an MMM end‑to‑end and equally at ease in a DSP interface, with a genuine interest in closing the loop between what the data recommends and what gets executed in media.

About Our Company | Accenture (do not remove the hyperlink)

This position is based at PAN India offices . Experience: Minimum 3 years of experience is required Educational Qualification: B.Tech/BE/M.Sc. (Statistics, Economics, Mathematics, Computer Science, Marketing, or a related field)

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent‑and innovation‑led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive. Explore your next step at Accenture Belong. Grow. Thrive. Join agreat place to work for reinventors who drive meaningful change for our clients, communities, and the world. Wo rld. Explore your next step at Accenture