HR Brand & Digital Experience

Vilas Javdekar Developers; Pune District; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Vilas Javdekar Developers is seeking a hybrid Brand Storyteller and Instructional Designer to elevate HR visibility both externally (employer brand) and internally (learning, performance, HR tools). You will own employer branding, create talent-attraction content, and build engaging e-learning experiences.

You will partner with senior leaders to showcase HR initiatives, optimize learner experiences, and pilot new formats like video, dashboards, and AI tools.

Qualifications

• Extensive experience across employer branding, HR comms, content/social strategy, instructional design, or L&D.
• Proven LinkedIn growth/engagement track record.
• Hands-on with e-learning tools and LMS familiarity.

Responsibilities

• Own HR's employer brand storytelling across external and internal channels.
• Create talent attraction content aligned to hiring goals and pipeline.
• Design engaging e-learning modules (onboarding, leadership, compliance) using ADDIE/microlearning.
• Improve UX of HR portals, LMS, and performance tools with a product mindset.
• Lead feedback-to-solution loops by converting input into digital fixes (video, dashboards, AI).
• Drive HR hype and culture building with a people-first voice.

Skills

LinkedIn growth

Storytelling

Content strategy

Instructional design

UX sensibility

Stakeholder management

Data-driven

Tools

Articulate

Rise

Camtasia

Canva

Power BI

Job description

A hybrid brand storyteller + instructional designer who makes HR visible, loved, and engaging - externally (employer brand) and internally (learning, performance, HR tools).|

What You'll Own

1. Employer Brand Storytelling

• Own HR's LinkedIn voice; publish regular articles/posts on culture, leaders & initiatives; source authentic people stories; track visibility/engagement metrics.

2. Talent Attraction Content

• Turn HR initiatives, DEI, and wins into candidate-pulling content; run a content calendar tied to hiring goals; partner with TA on pipeline impact.

3. Learning & Instructional Design

• Build engaging e-learning (onboarding, leadership, compliance) using ADDIE/microlearning/gamification; own the full learner experience content to interface.

4. HR Interface & Digital Experience

• Help Improve UX of HR portals, LMS, and performance tools; partner with HR Tech/Company Tech Team on more intuitive interfaces; bring a product mind-set to HR processes.

5. Feedback-to-Solution Loop

• Gather real-time input from senior HR/business leaders; convert it fast into creative digital fixes; pilot new formats (video, dashboards, AI, chat-bots).

6. HR Hype & Culture Building

• Make HR initiatives exciting, not mandatory campaigns, countdowns, recognition moments; align with Corp Comms while keeping a distinct people-first voice.

What You Bring

• 710+ yrs across employer branding, HR comms, content/social strategy, instructional design, or L&D
• Proven LinkedIn growth/engagement track record
• Hands-on e-learning tools (Articulate, Rise, Camtasia, Canva) + LMS familiarity
• Strong storytelling/writing skills
• UX/design sensibility (non-technical, experience-focused)
• Comfort working with senior stakeholders (CHRO/CXO level)
• Data-driven — tracks content & learning engagement metrics
• Self-directed, creative, multi-hat operator

Tech Collaboration Skills

• Understands API basics and how HR systems integrate (webhooks, SSO, data sync) — enough to scope requests to tech, not build them
• Working knowledge of ERP/HRIS structure (modules, data flow, permissions) to know what's customizable vs. what needs a dev sprint
• Hands-on with no-code/low-code tools (Power Apps, Airtable, Glide) to prototype dashboards or micro-tools independently
• Comfortable with structured data and basic dashboarding (Excel, Power BI/Tableau) to translate ideas into visual specs
• Familiar with product/dev workflows (sprints, Jira tickets) and light wireframing (Figma) to write clear requirements and mock up interfaces
• Understands PII/data privacy basics relevant to HR data when collaborating with IT/security on integrations

Nice to have:

• Marketing cross-functional experience
• AI content/learning tools
• Video editing/short-form content

Success Looks Like

• Growing LinkedIn visibility & engagement
• Better quality applicant inflow
• Higher e-learning completion/satisfaction
• Improved HR tool NPS
• Known internally as the "make HR exciting" person