Area Sales Manager

M K Agro Tech; Mangaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Mangalore-based M K Agro Tech seeks an Area Sales Manager (HORECA Sales) with 8–14 years of FMCG experience to drive revenue with hotels, resorts and large restaurant chains. Focus on spices, atta, and related products, building strong client relationships and expanding market share in the hospitality segment.

The candidate will manage key accounts, negotiate contracts, and coordinate with logistics to ensure timely deliveries, while leveraging CRM for pipeline management and performance

Qualifications

• 8–14 years of experience in HORECA sales.
• Strong network with 3-star/4-star hotels, resorts and large restaurant chains.
• Proven track record in key account management, B2B sales and contract negotiations.
• Excellent communication, negotiation and relationship-building skills.
• Willingness to travel extensively for client meetings.

Responsibilities

• Identify, onboard, and manage key accounts in 3-star, 4-star hotels, resorts, and large restaurant chains.
• Build and maintain relationships with chefs, procurement managers, and F&B decision-makers.
• Ensure high customer satisfaction and repeat business through excellent service.
• Sales & Revenue Growth: Achieve and exceed sales targets for SFO (Spices, Flour, Oil), RBH (Rice, Bran, Honey), Atta, and other products.
• Develop customized solutions for clients based on their menu requirements.
• Negotiate contracts, pricing, and supply agreements.
• Market Expansion & Business Development: Identify new business opportunities in the HORECA segment.
• Stay updated on industry trends, competitor activities, and emerging market demands.
• Work closely with marketing teams to develop promotional strategies for key accounts.
• Supply Chain & Order Management: Coordinate with logistics and supply chain teams to ensure timely deliveries.
• Monitor inventory levels and ensure smooth order fulfilment.
• Reporting & Analytics: Track sales performance, prepare reports, and provide insights for business growth.
• Use CRM tools to manage client interactions and sales pipelines.

Skills

Key account management

B2B sales

Negotiation

Relationship building

Communication skills

Travel willingness

CRM usage

Job description

Job Title: Area Sales Manager HORECA Sales

Industry: FMCG (Food & Beverage Spices, Atta, etc.)

Experience: 08-14 years

Location: Mangalore

Job Summary:

We are seeking an experiencedArea Sales Manager (HORECA Sales)to manage and expand our business with3-star, 4-star hotels, resorts, and other institutional clientsin the hospitality sector. The ideal candidate will have a strong background inFMCG sales, particularly inspices, atta, and related food products, with a proven track record of driving revenue growth and building long-term relationships with key clients in theHORECA (Hotel/Restaurant/Caf) segment.

Key Responsibilities:

• Identify, onboard, and manage key accounts in3-star, 4-star hotels, resorts, and large restaurant chains.
• Build and maintain strong relationships withchefs, procurement managers, and F&B decision-makers.
• Ensure high customer satisfaction and repeat business through excellent service.
• Sales & Revenue Growth:
• Achieve and exceed sales targets forSFO (Spices, Flour, Oil), RBH (Rice, Bran, Honey), Atta, and other products.
• Develop customized solutions for clients based on their menu requirements.
• Negotiate contracts, pricing, and supply agreements.
• Market Expansion & Business Development:
• Identify new business opportunities in theHORECA segment.
• Stay updated on industry trends, competitor activities, and emerging market demands.
• Work closely with marketing teams to develop promotional strategies for key accounts.
• Supply Chain & Order Management:
• Coordinate with logistics and supply chain teams to ensure timely deliveries.
• Monitor inventory levels and ensure smooth order fulfilment.
• Reporting & Analytics:
• Track sales performance, prepare reports, and provide insights for business growth.
• Use CRM tools to manage client interactions and sales pipelines.

Key Requirements:

• 08-14 years of experience in HORECA sales, preferably inFMCG (spices, atta, flour, edible oils, etc.).
• Strong network and existing relationships with3-star, 4-star hotels, resorts, and large restaurant chains.
• Proven track record inkey account management, B2B sales, and contract negotiations.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to understandchefs’ and procurement teams’ requirementsand provide tailored solutions.
• Willingness to travel extensively for client meetings.

Preferred Qualifications:

• Experience working withhotels, resorts, and institutional clients.
• Knowledge offoodservice industry trends and procurement processes.
• Familiarity withSFO, RBH, Atta, and related product categories.