Horeca Sales Officer

Fresca Foods; India; On-site; INR 400,000 - 800,000; Full time

Job summary

Fresca Foods in India seeks a confident HORECA Sales Representative/Manager to drive new business with hotels, restaurants, cafes, cloud kitchens, and catering companies, while strengthening relations with existing clients.

The role requires 2–5+ years of B2B field sales in FMCG or HORECA, a Bachelor’s degree, strong negotiation and presentation skills, and willingness to travel within the territory.

Qualifications

• Bachelor’s degree in Business, Marketing, Hospitality Management, or related field.
• 2–5+ years of proven B2B or field sales experience within FMCG, food service, or HORECA.
• Strong familiarity with kitchen workflows, hospitality operations, and supply expectations.
• Excellent negotiation, presentation, and interpersonal communication capabilities.

Responsibilities

• New Business Acquisition: Prospect and pitch hotels, restaurants, cafs, cloud kitchens, and catering companies to add products to menus or operations.
• Account Management: Oversee client accounts, track usage and billing cycles, and encourage upselling or cross-selling.
• Relationship Building: Network with chefs, culinary consultants, and purchasing managers to understand operational needs.
• Market Research: Monitor local competitor pricing, menu trends, and industry shifts.
• Cross-Functional Coordination: Work with supply chain and logistics teams to guarantee timely product delivery and inventory forecasting.
• Sales Reporting: Maintain accurate pipeline records using CRM systems and submit regular sales forecasts.

Skills

Negotiation

Presentation

Interpersonal communication

Travel readiness

Education

Bachelor’s degree in Business/Marketing/Hospitality Management

Job description

The HORECA Sales Representative or Manager grows brand presence and hits revenue goals by onboarding new hospitality accounts, maintaining relationships with current clients, and ensuring steady productions

Key Responsibilities

• New Business Acquisition: Prospect and pitch hotels, restaurants, cafs, cloud kitchens, and catering companies to add products to menus or operations.
• Account Management: Oversee client accounts, track usage and billing cycles, and encourage upselling or cross-selling.
• Relationship Building: Network with chefs, culinary consultants, and purchasing managers to understand operational needs.
• Market Research: Monitor local competitor pricing, menu trends, and industry shifts.
• Cross-Functional Coordination: Work with supply chain and logistics teams to guarantee timely product delivery and inventory forecasting.
• Sales Reporting: Maintain accurate pipeline records using CRM systems and submit regular sales forecasts.

Key Requirements & Qualifications

• Education: Bachelors degree in Business, Marketing, Hospitality Management, or a related field.
• Experience: 2 to 5+ years of proven B2B or field sales experience within FMCG, food service, or the HORECA sector.
• Industry Knowledge: Strong familiarity with kitchen workflows, hospitality operations, and supply expectations.
• Soft Skills: Excellent negotiation, presentation, and interpersonal communication capabilities.
• Mobility: Willingness to travel locally within an assigned territory for client visits and product demos.

Regards

Somi Ghosh

7838204667