HORECA SALES EXECUTIVE

Yogini Tradex Private Limited; Kolkata District; On-site; INR 400,000 - 600,000; Full time

Job summary

Yogini Tradex Private Limited is seeking a Business Development professional to identify and onboard new clients in the HoReCa sector, including hotels, restaurants, cafes, and catering companies.

You will manage the full sales cycle, build strong relationships with F&B managers and executive chefs, and collaborate with logistics to ensure timely deliveries while reporting forecasts to management.

Qualifications

• 1 year of sales experience in HoReCa or B2B food industry is required.
• Experience building relationships with decision-makers in hospitality.
• Proficient in MS Office and CRM tools such as Salesforce.

Responsibilities

• Identify and onboard new clients in the HoReCa sector (hotels, restaurants, cafes, catering).
• Build and maintain long-term relationships with F&B managers and executive chefs.
• Manage full sales cycle from lead generation to deal closure and product demonstrations.
• Regularly visit existing accounts to ensure satisfaction and upsell/cross-sell opportunities.
• Conduct market research to monitor trends and competitors.
• Prepare weekly/monthly sales reports and maintain CRM data.
• Coordinate with logistics and operations to ensure timely delivery.

Skills

Negotiation

Persuasion

Closing skills

MS Office

Excel

CRM (Salesforce)

Communication

Presentation

Tools

Salesforce

Job description

Business Development: Identify and onboard new clients, including hotels, restaurants, cafes, and catering companies, to expand market presence.

Relationship Management: Build and maintain strong long-term relationships with key decision-makers like F&B managers and executive chefs.

Sales Execution: Manage the entire sales cycle, from lead generation and cold calling to product demonstrations, tastings, and deal closure.

Account Optimization: Regularly visit existing accounts to ensure customer satisfaction and identify opportunities for upselling or cross-selling.

Market Intelligence: Conduct market research to stay updated on industry trends, competitor activities, and emerging opportunities.

Reporting & Forecasting: Prepare weekly/monthly sales reports, maintain CRM data, and provide accurate sales forecasts to management.

Operational Coordination: Work with logistics and operations teams to ensure timely order fulfillment and resolve any delivery issues.

Requirements

Required Qualifications:-

Experience: Minimum of 1year of sales experience specifically within the HoReCa or B2B food industry.

Industry Network: A robust existing network of hospitality industry contacts is highly preferred.

Skills:

Strong negotiation, persuasion, and closing skills.

Proficiency in MS Office (especially Excel) and CRM software like Salesforce.

Exceptional communication and presentation abilities.

Other: Willingness to travel extensively (6080% field time) and a valid driver's license.

Preferred Skills:-

Previous experience selling premium food products, beverages, or commercial kitchen equipment.

Deep understanding of HoReCa procurement processes and product approval cycles.

Ability to work independently in a fast-paced, target-driven environment.