HoReCa Sales Assistant

Malpani Group; Ahmednagar; On-site; INR 300,000 - 420,000; Full time

Job summary

Malpani Group's Amruta Tea invites a proactive HoReCa Sales Assistant to drive business development in hotels, restaurants, cafes, caterers and institutions. You will generate leads, visit customers, showcase products, and convert leads into orders while building lasting relationships.

The role requires 2-4 years in Sales/BD, MBA preferred, with strong communication and Excel skills. Travel within the territory and diligent MIS reporting are expected.

Qualifications

• MBA preferred in Marketing.
• Basic MS Excel and sales reporting knowledge.
• 2–4 years in Sales/BD preferred; FMCG/HoReCa a plus.

Responsibilities

• Identify and develop HoReCa opportunities.
• Generate leads and approach hotels, restaurants, cafés, caterers, and institutions.
• Conduct field visits, product demonstrations, sampling, and follow-ups.
• Convert leads into sales orders and meet targets.
• Maintain relationships to drive repeat business.
• Coordinate orders, delivery, payments, and queries with internal teams.
• Provide market feedback to the reporting manager.
• Maintain daily visit reports and MIS records.

Skills

Communication skills

Negotiation

Interpersonal skills

Lead generation

Sales conversion

Relationship management

Field sales

Education

MBA - Marketing

MS Excel basics

Tools

MS Excel

Job description

Malpani Group is a diversified business group with a legacy of over 100 years, operating across FMCG, education, entertainment, and renewable energy. Amruta Tea is one of the Group’s FMCG brands, focused on delivering quality tea products to customers.

Job Summary

We are looking for a proactive and customer-oriented HoReCa Sales Assistant to support business development and sales activities for Amruta Tea. The candidate will be responsible for generating leads, developing new customers, conducting market visits, and building long-term relationships with Hotels, Restaurants, Cafés, Caterers, and institutional customers.

Key Responsibilities

• Identify and develop new business opportunities in the HoReCa segment.
• Generate leads and approach potential hotels, restaurants, cafés, caterers, and institutions.
• Conduct field visits, product demonstrations, sampling, and customer follow-ups.
• Convert prospective leads into sales orders and achieve assigned sales targets.
• Build and maintain strong customer relationships to drive repeat business.
• Coordinate with internal teams for order processing, delivery, payment follow-ups, and customer queries.
• Collect customer feedback and share market insights with the reporting manager.
• Maintain daily visit reports, lead trackers, sales records, and other required MIS reports.

Educational Qualification

• Post Graduate MBA - Marketing preferred.
• Basic knowledge of MS Excel and sales reporting.

Experience

• 2-4 years of experience in Sales, Marketing, or Business Development preferred.
• Experience in FMCG, Food & Beverage, or HoReCa sales will be an added advantage.
• Freshers with strong communication skills and a willingness to work in field sales may also apply.
• Good communication, negotiation, and interpersonal skills.
• Strong customer-handling and convincing abilities.
• Lead generation, sales conversion, and relationship management skills.
• Target-oriented, proactive, and willing to travel extensively within the assigned territory.
• Basic computer knowledge and proficiency in MS Excel.
• Two-wheeler and a valid driving licence preferred.